Make us your home page
Instagram

For $25 an hour, they'll lie in bed all day — in the mall

Sylvia Olechowski and Kostas Stoilas are being paid $25 an hour to model this BoConcept bed.

Dalia Colón | Times

Sylvia Olechowski and Kostas Stoilas are being paid $25 an hour to model this BoConcept bed.

For the next two weekends, Sylvia Olechowski and Kostas Stoilas will have the easiest job in Tampa. The friends were selected from dozens of applicants who answered this craigslist ad:

Lay in a hip bed, on a memory foam mattress, all day — drink free coffee, read newspapers and magazines, just take it easy and get paid!!!

The catch?

The bed's in the middle of WestShore Plaza mall.

To promote its upholstered platform beds, BoConcept furniture store will pay Olechowski and Stoilas $25 an hour to lie in a queen-sized model from noon to 6 p.m. Saturday and Sunday this weekend and next. Their only job is to look as comfortable as possible. A store in the mall will supply loungewear.

Olechowski and Stoilas don't have to know anything about the bed. A stack of brochures will handle that. If passers-by want more info, they can head to the BoConcept store, where the custom beds are priced from $1,949.

Olechowski learned of the opportunity from her roommate, who knew she was looking for a job. The aspiring interior designer hopes this gig will lead to full-time work at BoConcept.

The ad requested a couple, so Olechowski, who is single, recruited her friend Stoilas, also unattached, to apply with her.

"He's the most fun guy to talk to. He's probably the only guy that I would want to sit in bed with for that long," said Olechowski, 27, of Tampa.

When she inquired in person with Stoilas, 31, also of Tampa, store owner Ray Priddle decided they had the right look to represent BoConcept's contemporary Danish furniture: progressive, likable.

"You don't have to know anything. You're just lounging. That's what you're being paid to do," Priddle told the pair during their, uh, training on Tuesday.

Olechowski has checked out a stack of library books to occupy herself, and she'll bring an iPod stocked with movies. Stoilas, a commercial real-estate broker prepping for MBA classes, plans to read accounting texts.

Friends are already planning to stop by.

"They're going to mock us more than anything," Stoilas said.

Added Olechowski, "They're probably going to take photos to put on Facebook."

BoConcept will supply beverages and a lounge chair, in case the "workers" need a break from all that reclining.

BoConcept has been in WestShore Plaza since 2006.

In the past, independently owned stores worldwide have come up with their own promotional stunts.

In Priddle's native London, staffers held an outdoor tea party on one of the world's longest sofas.

In New York City, a couple sat in bed in the Madison Avenue storefront.

The Washington, D.C., folks were hired to hang around a subway station in their pajamas.

Priddle toyed with the idea of setting up beds on a beach, as the store in Jacksonville did recently, but he decided the air-conditioned shopping center had more appeal. And by putting people in a bed in the mall, Priddle reasoned, he'll draw more attention.

Olechowski and Stoilas will split the $25 an hour. Both say they'll use it to pay bills.

Priddle joked that he'll pay them extra for falling asleep, because that would prove the mattress is comfortable.

"I'm a good spooner," Stoilas said with a laugh, "so we'll see what happens."

For $25 an hour, they'll lie in bed all day — in the mall 05/14/09 [Last modified: Friday, May 15, 2009 12:25am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Miami woman, 74, admits to voter fraud. Does jail await, or will she go free?

    State Roundup

    MIAMI — An 74-year-old woman pleaded guilty Monday to filling out other people's mail-in ballots while working at Miami-Dade's elections department.

    Gladys Coego
  2. Bigger ships carry Georgia ports to record cargo volumes

    Economic Development

    SAVANNAH, Ga. — Bigger ships arriving through an expanded Panama Canal pushed cargo volumes at Georgia's seaports to record levels in fiscal 2017, the Georgia Ports Authority announced Monday.

    The Port of Savannah moved a record 3.85 million container units in fiscal 2017, the state said, benefiting from the larger ships that can now pass through an expanded Panama Canal.
  3. Dragon ride in Harry Potter section of Universal closing for new themed ride

    Florida

    Universal Orlando announced Monday that it will close Dragon Challenge for a new "highly themed" Harry Potter ride to open in 2019 — sending wizard fans into a guessing game with hopes for a Floo Powder Network or the maze from the Triwizard Tournament.

    Universal Orlando announced Monday that it will close Dragon Challenge on Sept. 5 for a new "highly themed" Harry Potter ride to open in 2019. The ride, originally the Dueling Dragons roller coaster, was renamed and incorporated into the Wizarding World of Harry Potter when the hugely popular area opened in 2010.
  4. Would you let your company implant a chip in you?

    Working Life

    Would you ask an employee to get a chip implanted in her hand? Sounds invasive and intrusive. But come Aug. 1, one company in Wisconsin will be giving it a try.

    Three Square Market - a developer of software used in vending machines - is offering all of its employees the option to get a microchip implanted between the thumb and forefinger. [Photo from video]
  5. Daniel Lipton resigns as artistic director of Opera Tampa

    Stage

    TAMPA — Daniel Lipton has resigned as artistic director of Opera Tampa, the David A. Straz Jr. Center for the Performing Arts announced.

    Daniel Lipton became the artistic director and conductor of Opera Tampa in 2012. Lipton replaced the opera's only previous director, Anton Coppola, who retired. [Times file (2012)]