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Four secrets of making teams work

"It is amazing how much people can get done if they do not worry about who gets the credit," said author Sandra Swinney. That should be the mantra for every business team. But, successful business teams — ones that get results — are much more than that. There are four secrets to building effective teams.

1 Have a clear purpose for putting the team together and define all the aspects necessary for success. Answer the following questions: What is the goal of this team? What is it expected to do? What are the parameters and time frame? What resources does it need to be successful? How will success be defined?

2 Choose your team carefully. Assign duties to team members depending on their personality type and skills. Successful teams have a leader, creative types, analysts, and get-alongers.

• The leader should be someone who is confident, action oriented and clear about the team's goals and the road necessary to meet those goals. He or she should also be able to move the group along without being overbearing or combative.

• Creative types. These folks bring the excitement. They come up with new ideas, methods and strategies. While they are not always detailed oriented and may be impatient, they bring the "juice" to the project and keep things rolling.

• Analysts are patient people who take the entire process step by step. They look at all the angles, check the time frame and deadlines, oversee the budget and consider all the ramifications of everything.

• Team players. These members are reliable, won't complain (at least not much), and are looking for a pleasant atmosphere and a successful outcome.

3 Schedule regular meetings with a clearly defined agenda for each.

4 Create a way to celebrate success once the project is finished and make sure the team gets the credit it deserves.

Marie Stempinski is founder and president of Strategic Communication in St. Petersburg. She specializes in public relations/marketing/business development and employee motivation. Reach her at or

Four secrets of making teams work 07/19/13 [Last modified: Friday, July 19, 2013 6:54pm]
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