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'Generation Text' can suffer from too-casual communication skills

Corporate recruiters say they see the problem a lot these days: college juniors and seniors stepping into the job market — too casually. They're members of "Generation Text." • Blame texting. Blame tweeting. Blame the relaxation of social norms that has left some members of this laid-back generation apt to say "hey, dude" in just about any setting. Regardless of the cause, many of today's young adults are thin on the skills and etiquette required for interviewing.

"We call them 'Generation Text,' " said Mary Milla, a communications consultant and media trainer. "Voice mail is out, e-mail is too slow, so now they're texting, and their spelling is awful."

Rookie job seekers have always been known for an unpolished mix of bravado and naivete. Now their shortcomings extend beyond basic mistakes of etiquette, recruiters say, and include goofs punctuated by some modern twists.

In other words, wear the nose ring at the nightclub, not the interview. And when you write a resume, don't use the same style and spelling that would be found in a sloppy 140-character tweet.

College graduates are entering a particularly difficult job market. While the overall unemployment rate was 9.8 percent in November, it was 14.8 percent for workers between 20 and 24 and 24.3 percent for those between 16 and 19.

There were 2.2 million unemployed in the 20 to 24 age group in November, plus another 1.3 million between ages 16 and 19, according to the U.S. Labor Department.

Melissa Kjolsing, communications manager at the BioBusiness Alliance of Minnesota, has noticed a few things about recent internship candidates at the medical technology industry group. "They don't review their documents," she said.

Sometimes, she gets letters addressed to someone else. Other times, the date is old, the result of a careless cut-and-paste job. Candidates sometimes have trouble answering questions about previous challenges or future goals.

Impressed by one application from a journalism student at the University of Minnesota, Kjolsing called and left a voice mail. Three weeks went by before the student finally got back to Kjolsing — in an e-mail time stamped at 3 a.m.

Kjolsing found herself wondering: "Is this somebody I can trust to come in for work on time at 7:30 or 8 a.m.?"

The student didn't get the internship.

Generation Y, loosely defined as those born in the 1980s and 1990s, has its defenders.

Their very familiarity with social media mores and trends can make them attractive hires for companies looking to market to young people, said Ryan Paugh, the 27-year-old co-founder of Brazen Careerist, a Web-based community for business networking.

It's not that young adults can't communicate, Paugh said. "We follow different rules." Marketers understand that if you e-mail a young person, they "don't want something AP style," he said. "It can be sweet and simple."

He noted that many topics discussed on the 3-year-old Brazen Careerist website — "How to write a stellar resume" — are issues every generation grapples with. Paugh, based in Madison, Wis., reckons that colleges in general need to do a better job giving graduates practical advice on resume-writing and interviewing.

Milla and business partner Marta Rhyner surveyed 100 firms and found that a notable 99 percent said college graduates needed help preparing for job interviews. The survey's respondents also said that nearly two-thirds of applicants were unable to provide "succinct examples" of why they were right for the job and one-third could not provide messages relevant to the job.

It's not that the kids aren't bright enough, Rhyner said. They just have spent most of their lives under the direction of others, including parents who took them from one organized activity to another when they were younger.

"They don't see things that can be potentially negative, like a nose ring, because everyone told them they were great," Rhyner said.

Sensing a need, Milla and Rhyner created a one-day training program to prepare young adults for the job market, modeled after training they do at executive levels.

They charge $435 per person and limit the class size to 12. Participants run through mock job interviews on video at the beginning and end of the class to see if their communications skills improve.

It's called "One Trophy," countering young people's experience that everyone gets a trophy for participating. Not so when it comes to employment.

"These people are used to talking in 140-character tweets," Milla said. "We want to get them to talk in paragraphs."

At a recent class, participant Ryan Walden was impressed.

"As a student, you get used to texting, sending e-mails and informal speech," said Walden, a small-business entrepreneur who sells commercial breathalyzers to drinking establishments. "You don't know how you come off to people as a professional."

The class, Walden said, "taught me to know my audience."

'Generation Text' can suffer from too-casual communication skills 01/22/11 [Last modified: Monday, November 7, 2011 1:16pm]
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