Make us your home page

He's 'the only bag boy at Publix with an MBA'

LAND O'LAKES — Don Gould clocked in at the Publix here in central Pasco County. The green computer font on the small black screen told him to BEGIN SHIFT.

Gould is 46, has been married 21 years and is the father of three boys. Three years ago, he was living in Indiana, managing a small design company and making a six-figure salary.

Now he's living in Wesley Chapel making $8.25 an hour. Publix calls him a front service clerk.

"I used to be a big shot," he said one day last week. "Now I'm just, 'Hey, bag boy.' "

The national unemployment rate is 10 percent, the state rate is 11.5, and the local rate is 12.3. For every open job, according to the Bureau of Labor Statistics, there are 6.4 people who want it and need it.

Gould is in none of those numbers. He is part of the large swath of the humbled underemployed — people who during the recession have gone from highly educated and highly paid to paper or plastic.

He contacted the St. Petersburg Times at the start of the newspaper's Help Wanted series and explained why he's doing now the same thing he did for pocket money when he was 17.

His sons are 18, 16 and 12. "I want to be a role model," he wrote, "by showing by example that no job is undignified."

Which is true.

And also not so simple.

• • •

Gould grew up in Lansing, Mich., where his father was the director of inheritance and intangible taxes for the state. "Wore a suit and tie, 8 to 5, carried a briefcase," he said. A professional. His mother stayed at home. They weren't rich, but they weren't poor, either.

In junior high, Gould had a paper route; in high school, he bagged groceries and was a janitor at a church; in college, he washed pots and pans at the cafeteria.

He graduated from Michigan State in 1985 with a degree in engineering. He graduated from Grand Valley State in 1991 with a master's in marketing.

Starting in 1985, a week after he finished at MSU, and until the fall of 2007, he worked — at small companies and at big companies, as an inside sales guy and as an outside sales guy, as an applications engineer and as a marketing man. He traveled to places like Singapore for business. People worked for him.

Then he got laid off. Soon after that, his wife did, too. They both looked for jobs, and she got one down here, in Tampa, in quality control at Bausch & Lomb. So they moved.

This was August of '08. He started looking for a job. And then the economy collapsed.

Instead of sitting at home, he said, all woe-is-me and constantly clicking refresh on, he decided to work in the meantime, anywhere, doing anything. Not every executive out of a job makes that choice. They climb society's rungs, latch onto a level of prestige, and won't let go.

The questions he was asked in his interview at Publix, he said, mostly went like this: Do you realize you're going to have to clean the bathrooms? Do you realize you're going to have to mop the floor? Are you sure you want to do this?

He started at Publix that December, making $7.75 an hour, working for a supervisor who was 18 years old.

For a while, he worked with his oldest, Clark, father and son side by side.

• • •

The other day at his home in Wesley Chapel, he "suited up" for work — black pants and black shoes, have to wear a belt, can't have a beard — and drove to the Publix and clocked in.

The computer letters told him to HAVE A NICE DAY!

At the foot of the lane, he stood and put into plastic sacks Tyson Fun Nuggets and Foster's 12-packs, Dole diced pears and strawberry Pop-Tarts, plastic-wrapped pieces of pineapple and Scooby Doo mac and cheese, a 24-count box of Publix-brand donut holes and a bottle of Shiraz.

He took people's groceries out to their cars, and collected carts, five at a time. He bent over and picked up trash, off the asphalt outside, off the floor inside.

It's easy: "I feel like I take my brain out and hang it on a hook."

It's hard: "My feet throb. My knees throb. I take an ibuprofen to go to bed."

He wears a Publix back brace.

• • •

Bag boys see things. Here's what Gould has seen:

People talking on their cell phones while paying for their food by swiping their cards — so connected, to someone, somewhere, but so thoughtless and indifferent to those immediately around them.

"How are you, ma'am?"

No response.

"Plastic okay, ma'am?"

No response.

People walking to their cars and getting in their cars and sitting in their cars while he's still loading the bags from the cart. No "thank you." No nothing. Just a trunk thump and shift to reverse.

One night, Gould said, a man came through his lane. He had on a cooking coat and clogs and bought a Bud Light six pack and two Lean Cuisines.

"Dinner of champions," Gould joked.

The man turned to him and looked at him not so much with disdain but just with tired eyes.

"You're looking at the only cook at Macaroni Grill with an MBA," the man said to Gould.

Gould smiled.

"Well," Gould said to the man, "you're looking at the only bag boy at Publix with an MBA."

• • •

It's good: "Publix threw me a lifesaver. It gave me purpose. It gave me structure. It made me meet new people."

It's bad: "Still, there's a certain amount — if I'm being brutally truthful with myself — there's a little bit of, I don't know, I failed."

The intellectual part of him asks one question: What went wrong? The human part of him asks something different: What did I do wrong?

Analysis of the economy is easier than analysis of the self.

Gould is glad his wife's job allows his family to pay the bills — they live in a nice house, they drive nice cars, they're not desperate or destitute or anywhere close — but he feels guilty that his contribution isn't more than what it is.

He doesn't wear his Michigan State shirts in public as much because sometimes he feels like somehow he has devalued his alma mater's name.

He takes his oldest son to orientation at Florida State and sees people who are smart, who have jobs, and feels a mix of envy and shame.

Doing nothing, though, would be worse. The money he makes bagging the groceries at Publix is the money he uses to buy the groceries to take home. And the lesson he's trying to teach his boys — "no job is undignified" — is a lesson they've learned.

"I grew up pretty privileged," Clark said on the phone from Tallahassee, where he's now a freshman. "He showed me that he's not better than that, and I'm not better than that."

Still, though, he added: "You can tell it's bothered him."

• • •

In social settings, and this is something Gould has noticed only in these last however many months, one small-talk staple is of course: "How are you?" But another: "What do you do?" And here, Gould said, is how most people answer: "I am an attorney." "I am a professor." "I am a mechanic."

At first, Gould said, he responded with jokes.

"I'm a trophy husband."

"I'm a kept man."

Now, though, he says he works at Publix. "They assume what they assume," he said.

The first six or so months, he didn't put Publix on his resume; the last six or so months, though, he has. Some people he has talked to about jobs have mentioned it, and they've said nice things, about how they respect that, about how they're not sure they could do that.

Still hasn't gotten him a job that's not bagging groceries. A few times, he said, he has gotten close. One time his references started getting calls. So now he tries not to get too high or too low. It mitigates the hurt.

One recent evening Gould bagged a woman's groceries and put them in her cart. The pin on his black Publix smock read ABOVE & BEYOND. He pushed her cart out of the store and into the parking lot.

The sun was starting to set.

"Which way are we going?" he asked.

News researcher Will Short Gorham contributed to this report. Michael Kruse can be reached at or (727) 893-8751.

He's 'the only bag boy at Publix with an MBA' 01/16/10 [Last modified: Saturday, January 16, 2010 7:56pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Tampa's Homeowners Choice seeks to offer flood insurance in other states


    Tampa-based insurance company HCI Group Inc.'s subsidiaries are trying to expand their flood insurance offerings beyond Florida. HCI has filed with regulators to offer flood coverage in Arkansas, California, Maryland, North Carolina, New Jersey, Ohio, Pennsylvania, South Carolina and Texas.

    Tampa-based HCI Group is trying to expand its flood insurance offerings to other states. Pictured is Paresh Patel, CEO of HCI Group. | [Courtesy of HCI Group]
  2. Home of Tampa Bay Lightning GM Steve Yzerman hits market at $3.45 million

    Real Estate

    TAMPA — The Davis Islands home of Tampa Bay Lightning General Manager Steve Yzerman is back on the market for $3.45 million after a brief hiatus.

    The Davis Islands home of Tampa Bay Lightning General Manager Steve Yzerman is on the market for $3.45 million. [Courtesy of Hi Res Media]
  3. Trigaux: Halfway through 2017, a closer look at six drivers of the Tampa Bay economy


    We're nearly halfway through 2017 already, a perfect time to step back from the daily grind of business and ask: How's Tampa Bay's economy doing?

    Is there one theme or idea that captures the Tampa Bay brand? Not really but here's one possibility. The fun-loving annual Gasparilla "Invasion" of Tampa is captured in this photo of 
The Jose Gasparilla loaded with pirates of Ye Mystic Krewe of Gasparilla on its way this past January to the Tampa Convention Center. In the future a vibrant downtown Tampa or St. Petersburg may be the better theme. [CHRIS URSO   |   Times]
  4. Will new laws protect condo owners from apartment conversions and rogue associations?

    Real Estate

    Danny Di Nicolantonio has lived in St. Petersburg's Calais Village Condominums for 33 years. Annoyed at times by the actions, or inaction, of the condo board and property managers, he has complained to the state agency that is supposed to investigate.

    That has left him even more annoyed.

    A bill passed by the Florida Legislature would affect places like The Slade in Tampa's Channelside district, where condominium owners have battled a plan to convert homes into apartments.
[Times file photo]
  5. Walmart opens first Pinellas County in-house training academy


    Seminole — It had all the hallmarks of a typical graduation: robe-clad graduates marching in to Pomp and Circumstance, friends and family packed together under a sweltering tent and a lineup of speakers encouraging the graduates to take charge of their future.

    New Walmart Academy graduates are congratulated Thursday morning by associates during a graduation ceremony at the Walmart store, 10237 Bay Pines Boulevard, St. Petersburg. The Walmart location is one of the company's training academies where managers complete a one week retail course. David Shultz and Richard Sheehan, both from St. Petersburg, get high fives from the crowd.
[SCOTT KEELER   |   Times]