Make us your home page
Jobs | Seeking work

Job hunters try to stand out with personalized business cards

Some job hunters use personalized business cards to try to make an impression.


Some job hunters use personalized business cards to try to make an impression.

It's nothing new to come home from an event with a pocketful of business cards. But many of the ones I've been handed lately have no company name on them. • They're from unemployed job hunters.

The trend — noticed around the country — surprised Terry Welty, senior vice president for marketing at Quark, a Denver company that introduced desktop publishing software in 1987.

Building on its graphic design expertise, the company created to sell business marketing and promotional materials, expecting its customers to be small businesses looking for affordable, professionally designed templates for brochures, postcards, fliers and the like.

That happened. But Welty said a fair number of customers have turned out to be job hunters looking for a way to stand out in the crowd.

"They're doing what they can to get noticed," Welty said. "When you're one resume in a stack of thousands, it's easy to get lost in the shuffle."

Welty doesn't pretend to be a career counselor, but if he were looking for a job, he said, he would create business cards and personal marketing brochures to send to the functional heads of whatever department he was targeting for work.

Many human resource departments don't want to receive any application materials except what was specifically requested. But Welty's opinion is that "if you want to play by the rules, well, stand in line, because there are hundreds like you."

Some job hunters are using business cards and brochures as "leave behinds." After they've landed an interview, they "leave behind the materials to help the interviewer remember you better," he said.

Whether it's a business card with just a name and contact information or a four-color trifold personal marketing brochure, it needs to look professionally designed and use good-quality paper stock.

As always, human contact is preferable to an unsolicited mailing. A handshake might help the handouts get read instead of tossed upon receipt.

Diane Stafford is the workplace and careers columnist at the Kansas City Star.

Job hunters try to stand out with personalized business cards 12/18/09 [Last modified: Friday, December 18, 2009 5:27pm]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Tribune News Service.

Join the discussion: Click to view comments, add yours

  1. Legalized medical marijuana signed into law by Rick Scott

    State Roundup

    TALLAHASSEE — Gov. Rick Scott on Friday signed into law a broader medical marijuana system for the state, following through on a promise he made earlier this month.

    Gov. Rick Scott signed legislation on Friday that legalizes medical marijuana in Florida.
  2. Line of moms welcome Once Upon A Child to Carrollwood


    CARROLLWOOD — Strollers of all shapes and sizes are lined up in front of the store, and inside, there are racks of children's clothing in every color of the rainbow.

    At Once Upon A Child, you often as many baby strollers outside as you find baby furniture and accessories. It recently opened this location in Carrollwood. Photo by Danielle Hauser
  3. Pastries N Chaat brings North India cuisine to North Tampa


    TAMPA — Pastries N Chaat, a new restaurant offering Indian street food, opened this week near the University of South Florida.

    The menu at Pastries N Chaat includes a large variety of Biriyani, an entree owners say is beloved by millions. Photo courtesy of Pastries N Chaat.
  4. 'Garbage juice' seen as threat to drinking water in Florida Panhandle county


    To Waste Management, the nation's largest handler of garbage, the liquid that winds up at the bottom of a landfill is called "leachate," and it can safely be disposed of in a well that's 4,200 feet deep.

    Three samples that were displayed by Jackson County NAACP President Ronstance Pittman at a public meeting on Waste Management's deep well injection proposal. The sample on the left is full of leachate from the Jackson County landfill, the stuff that would be injected into the well. The sample on the right shows leachate after it's been treated at a wastewater treatment plant. The one in the middle is tap water.
  5. Honda denies covering up dangers of Takata air bags


    With just a third of the defective Takata air bag inflators replaced nationwide, the corporate blame game of who will take responsibility — and pay — for the issue has shifted into another gear.

    Honda is denying covering up dangers of Takata air bags. | [Scott McIntyre, New York Times]