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Layoffs are a boon to career counseling

DALLAS — After he was laid off from his banking job, John Halliburton asked himself what he wanted to do with the rest of his working life. Before he could even write a resume, the 57-year-old Allen, Texas, man knew he had to answer that question.

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That's when he met Jill Pfaff Waterbury, a career counselor who helped him repair his damaged self-esteem and size up his professional strengths and personal interests. With her coaching, he concluded he has a future as a consultant to investors who buy troubled bank assets.

The recession is a boon for career counselors like Waterbury. Many clients are over 50 and have spent their entire working lives in a single industry. Unemployed for the first time in years, they wonder what they can do next and who will hire them.

Halliburton is now devoting 35 to 50 hours a week to his quest for work. "Thanks to Jill, I've gotten over my bitterness and moved on," he said. "I have a plan for the next stage of my life, and I'm finally able to get a good night's sleep."

Fear, denial and unable to retire

"This recession is different from others. It's much broader than the tech bust, and it's reached deep into the ranks of longtime employees," said Waterbury, who counsels at an outplacement company, advises individual clients and teaches a job-search course at Richland College.

Laid-off workers in their 50s or early 60s who might have retired in previous downturns don't have that option because the severance packages are smaller and the market has sliced their nest eggs in half, she said.

And many of the newly unemployed come from shrinking industries, Waterbury said, so they can't just jump to a competitor and do the same work. They must figure out how to apply their skills in a new industry or completely reinvent themselves.

Downsized employees hire a career counselor on their own or get the help through an outplacement benefit paid by their former employer. Coaching takes place in one-on-one sessions or group workshops over several months.

Counselors say their first task often is to help clients work through their emotions. Some are in denial and think they'll be rehired by their company. Others are paralyzed with fear that they won't land a decent-paying job. Still others are angry at the way they were let go.

Dallas career coach Pam Venne recommends keeping a journal to vent. "Put your thoughts in writing for 20 minutes a day for 20 straight days," she said. "You've got to clear your mind before you can represent yourself well to potential employers."

Venne, principal of the Venne Group, also helps clients in their 50s and early 60s overcome their anxiety about age. "If you believe you're too old to try something, you've already defeated yourself," she said. "How you think of yourself will help determine how others see you."

Job counselor Helen Harkness tackles her clients' fears of age discrimination head-on. She asks them what they would like to do if they were 20 years younger. Then she challenges them to pursue it.

Career coaches usually put clients through a battery of self-assessment tests to discover their interests, skills and strengths. "You have to know yourself before you can identify the right career," Harkness said.

Counselors recommend that their clients get feedback from friends and relatives, too.

"Sometimes, friends can help you sort through all of your interests and find your passions," Venne said. "Brainstorm with eight to 10 friends. They may tell you something you haven't realized about yourself."

Waterbury says an important part of a counselor's job is to help clients research whether there's a demand for their personal interests and skills. "It's not enough to settle on what you want to do. You've got to know who might pay you for it," she said.

Know who you're hiring

Anyone wanting to hire a career counselor should check for professional credentials, since the booming field has attracted some practitioners with little or no training, said Deneen Pennington, executive director of the National Career Development Association. The association's Web site,, gives advice on finding a coach.

"Be careful of anyone who promises quick results. Ask for references. And don't forget to inquire about fees," Pennington said.

Some career counselors charge by the hour. In the Dallas area, fees average $75 to $150 an hour. Other counselors bundle their services and charge a flat rate of several hundred dollars or, for high-level executives, several thousand dollars.

Clients say they value their career coaches not just for the practical advice but also for the pep talks when the world seems to have turned against them.

"It's like working with a personal trainer," said Mimi Crabtree, 54, of Dallas, who routinely calls and exchanges e-mail with Waterbury for help with her career search. "She keeps pushing me a step beyond where I think I'm capable of going."

Find a career counselor

• Visit the National Career Development Association's Web site,, and search its list of members by state.

• Check the National Board for Certified Counselors' Web site,, and click on its list of certified career counselors.

• Find "career counseling" in the business pages of the phone directory. When you call, ask: Are you a national certified career counselor? Are you a member of a national or state career counseling professional association? What special training do you have?

• Ask friends and family for the names of career counselors with whom they have worked.

Source: National Career Development Association

Layoffs are a boon to career counseling 05/02/09 [Last modified: Saturday, May 2, 2009 4:31am]
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