Make us your home page
Instagram
Jobs | Internships

Teens, Twitter your way into a summer job

Summer jobs and internships for teens this year may be as rare as an ant-free picnic. So let's talk about "twinternships" instead. McClatchy-Tribune Newspapers

First, the setting:

The March jobless numbers put the teen jobless rate at nearly 22 percent. That share will jump at least three percentage points this month, as it always does when school gets out.

This year, with adult unemployment nearing 9 percent of the labor force, grown-ups with more experience and maturity are going to be vying for (or already holding) the jobs that teens previously might have taken.

Factor in disappointing hiring prospects for new college graduates — who also will be trying for summer jobs — and the prospects for younger teens worsen further.

SnagAJob.com, a national job board that specializes in entry-level work, calls this year's summer job market "bleak."

Its survey last month of more than 1,000 hourly hiring managers found that 46 percent didn't intend to do any summer job recruiting. Only one-fourth of the employers said they would hire at the same rate this summer as last. And the pressure on teens to find work may be greater this year, partly because more parents have lost jobs or had their work hours cut back.

All that combines to plaster a big black storm cloud on the summer job horizon.

But . . . consider this:

Capitalizing on the Twitter craze, Pizza Hut oiled its publicity machine to open applications for a "twintern."

Now, that's only one job — in Dallas, for only one college student at one company — but the gimmick presents an idea for teens who need to make their own luck in the face of grim hiring odds.

The idea: Take your Facebook familiarity, your YouTube usage, your tweet talent and sell yourself to employers who don't know they need you.

The social media explosion has left lots of adults (and the enterprises they run) in the dust. Many don't understand the new media or why using it might generate business.

So, online-savvy teens: Start pitching your social media services by showing businesses precisely what Twitter, etc., can do for their marketing and customer service contacts.

You have a skill set — and time — many businesses don't have. And you won't cost a lot.

If that's not a win-win, what is?

Teens, Twitter your way into a summer job 05/07/09 [Last modified: Thursday, May 7, 2009 4:31am]
Photo reprints | Article reprints

Copyright: For copyright information, please check with the distributor of this item, Tribune News Service.
    

Join the discussion: Click to view comments, add yours

Loading...
  1. In advertising, marketing diversity needs a boost in Tampa Bay, nationally

    Business

    TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University.

    From left, Swim Digital marketing owner Trimeka Benjamin discusses the broad lack of diversity in advertising and marketing with 22 Squared copywriter Luke Sokolewicz, University of Tampa advertising/PR professor Jennifer Whelihan, Rumbo creative director George Zwierko and Nancy Vaughn of the White Book Agency. The group recently met at The Bunker in Ybor City.
  2. Tampa Club president seeks assessment fee from members

    News

    TAMPA — The president of the Tampa Club said he asked members last month to pay an additional assessment fee to provide "additional revenue." However, Ron Licata said Friday that the downtown business group is not in a dire financial situation.

    Ron Licata, president of the Tampa Club in downtown Tampa. [Tampa Club]
  3. Under Republican health care bill, Florida must make up $7.5 billion

    Markets

    If a Senate bill called the Better Care Reconciliation Act of 2017 becomes law, Florida's government would need to make up about $7.5 billion to maintain its current health care system. The bill, which is one of the Republican Party's long-promised answers to the Affordable Care Act imposes a cap on funding per enrollee …

    Florida would need to cover $7.5 billion to keep its health care program under the Republican-proposed Better Care Reconciliation Act of 2017.  [Times file photo]
  4. Amid U.S. real estate buying binge by foreign investors, Florida remains first choice

    Real Estate

    Foreign investment in U.S. residential real estate recently skyrocketed to a new high with nearly half of all foreign sales happening in Florida, California and Texas.

    A National Association of Realtors annual survey found record volume and activity by foreign buyers of U.S. real estate. Florida had the highest foreign investment activity, followed by California and Texas. [National Association of Realtors]
  5. Trigaux: Tampa Bay health care leaders wary of getting too far ahead in disruptive times

    Business

    Are attempts to repeal Obamacare dead for the foreseeable future? Might the Affordable Care Act (ACA), now in dire limbo, be revived? Will Medicaid coverage for the most in need be gutted? Can Republicans now in charge of the White House, Senate and House ever agree to deliver a substitute health care plan that people …

    Natalia Ricabal of Lutz, 12 years old, joined other pediatric cancer patients in Washington in July to urge Congress to protect Medicaid coverage that helped patients like Ricabal fight cancer. She was diagnosed with Ewing's sarcoma in 2013 and has undergone extensive treatments at BayCare's St. Joseph's Children's Hospital in Tampa. [Courtesy of BayCare]