Wednesday, May 23, 2018
Business

Three communication strategies for success at work

Communication: It's the life blood of business, right along with cash flow and branding.

"If you have a gift for the spoken and written word, you will always put your best foot forward," workplace expert and author Lynn Taylor wrote in a Forbes.com article, "The 20 People Skills You Need to Succeed at Work." (Nov., 15, 2013)

"Being articulate is highly prized in today's workplace, when time is at a premium and technology requires constant communication," she wrote.

Yet communication can be tricky — especially when you are trying to communicate directly to your employees and customers. The communication style you use can make all the difference. Here are some examples of how to communicate strategically.

Verbal humor: Sometimes you need an attention getter that only verbal humor can provide. When you have something to say that could be controversial, humor can be the "sugar" that makes the medicine go down. It is most effective when it is creative and unexpected.

On a recent Southwest Airlines flight, an attendant was going through the usual patter about safety precautions, equipment and what to do during an emergency. He employed the typical Southwest humorous style to get our attention:

For those of you who must smoke during this flight, please use the exits on either side of the plane. We invite you to stand on the wing. There you will be treated to the modern version of Gone With the Wind.

Lots of laughter. He got his point across.

Written communication: Watch your words. What is the situation and who is your audience? Thanks to the proliferation of email, texting and all forms of social media, many people get lazy about their written communication. It's easy to forget that what you write is not just a message. It reflects who you are and how you present yourself.

Also, given business standards for record keeping, it will live forever. Tailor your wording, style and degree of formality to the audience, the situation and the importance of the communication. And, yes, spelling and punctuation do count.

Face-to-face communication: Talking directly with another person is a two-way street. You can hear the tone, inflections and volume. You can see the facial expressions, hand movements and posture.

So, when you are going to talk to someone on a one-on-one basis, or when you are making a presentation to a group, take some time to plan your communication style.

Is this the right vehicle for your message? Are you choosing the words, expressions and body language that will best convey your message and elicit the response you want? Are you giving your audience the time and space to respond?

Peter Guber, film producer and chairman and CEO of Mandalay Entertainment, said, "Nothing replaces being in the same room, face-to-face, breathing the same air and reading and feeling each other's micro-expressions."

Marie R. Stempinski is president and founder of Strategic Communication in St. Petersburg. She specializes in public relations, marketing, business development and "encore career" consulting for people over 50. She can be reached at [email protected]

Comments
Hooper: More than a restaurant, Lee Roy Selmon’s was a meeting place

Hooper: More than a restaurant, Lee Roy Selmon’s was a meeting place

It’s where former Tampa Bay Buccaneers quarterback Doug Williams had lunch with current Bucs quarterback Jameis Winston.It’s where University of South Florida fans often gathered to watch the program’s biggest road games.It’s where folks showed up in...
Updated: 8 hours ago
Birchwood owner will open a three-story restaurant and bar at St. Petersburg pier

Birchwood owner will open a three-story restaurant and bar at St. Petersburg pier

ST. PETERSBURG — Chuck Prather, owner of the Birchwood in St. Petersburg, returned from his daughter’s Maine wedding this week with an exciting announcement of his own. On June 7 the St. Petersburg City Council is expected to sign off on him being on...
Updated: 9 hours ago
St. Petersburg’s Jabil expands in Israel with new innovation center

St. Petersburg’s Jabil expands in Israel with new innovation center

St. Petersburg-based contract electronics company Jabil announced Wednesday it has expanded in Israel by opening an Optics Technology Innovation Center.The 6,560-square-foot complex is in Haifa, Israel’s third-largest city. "Our Optics Innovation Cen...
Updated: 12 hours ago
New restaurants on the horizon: Metro Diner and Zoes Kitchen in Tampa, Trophy Fish and Oak & Stone in St. Pete

New restaurants on the horizon: Metro Diner and Zoes Kitchen in Tampa, Trophy Fish and Oak & Stone in St. Pete

OPEN NOW: BAHAMA BUCK’SFeel a shiver? Just in time for Florida’s sultry summer, Bahama Buck’s opened this week in Trinity with an avalanche of sno. The 2,346-square-foot island-inspired shop opened at 8815 Mitchell Blvd. with more than 91 flavors of ...
Published: 05/23/18
Lee Roy Selmon's original Tampa restaurant is closing, marking the end of an era

Lee Roy Selmon's original Tampa restaurant is closing, marking the end of an era

Lee Roy Selmon’s, the restaurant that paid homage to the community icon who rose to fame as a Tampa Bay Buccaneer and grew to become a popular civic leader, will shutter the doors of its original location on Tampa’s Boy Scout Boulevard in...
Published: 05/23/18
At Bay 3, developers of Tampa’s Armature Works transform old industrial space into new co-work offices

At Bay 3, developers of Tampa’s Armature Works transform old industrial space into new co-work offices

TAMPA — The name of the new Bay 3 co-working space at the Armature Works goes back to World War I, when the red-brick warehouse overlooking the Hillsborough River was the maintenance barn for Tampa Electric’s streetcar system.As the name suggests, it...
Published: 05/23/18
Comcast may outbid Disney for Twenty-First Century Fox

Comcast may outbid Disney for Twenty-First Century Fox

Associated PressPHILADELPHIA — Comcast may make an offer for Twenty-First Century Fox, potentially putting it in a head-to-head bidding war with Disney. Comcast Corp. on Wednesday did not provide specific details on a bid, other than to say that it w...
Published: 05/23/18
Brunch-based alcohol will be available at First Watch’s new Orlando location

Brunch-based alcohol will be available at First Watch’s new Orlando location

ORLANDO — The popular breakfast and brunch chain First Watch will be opening a new restaurant in Orlando that will add cocktails, beer and wine to the menu. The new concept restaurant, set to open on Memorial Day at 1448 N Alafaya Trail, will be 1,00...
Published: 05/23/18
Humana hiring 100 for phone sales, Medicare enrollment assistance

Humana hiring 100 for phone sales, Medicare enrollment assistance

Kentucky-based health care provider Humana is hiring 100 phone sales employees in Tampa Bay. The new hires will field sales calls and offer enrollment assistance for Humana’s Medicare plans and other products.The positions, which are being added to h...
Published: 05/22/18
Updated: 05/23/18
Downtown St. Pete Ford’s Garage and Yeoman’s to open Wednesday

Downtown St. Pete Ford’s Garage and Yeoman’s to open Wednesday

ST. PETERSBURG — Ford’s Garage, a car junkie’s haven, has proven to be popular eatery across the state.Now it has a chance to drive customers to its seats in St. Petersburg. The restaurant opens its ninth location downtown Wednesday at 200 First Ave....
Published: 05/23/18