Make us your home page
Instagram

Use social media effectively to find a job

It's no secret that posting a profile on LinkedIn can give you credibility and boost your job chances. And Facebook and Twitter can be great job search tools. In fact, research shows that company reps are out there on the Internet looking for you. A July 15, 2010, article by Susan Gunelis in Forbes.com says that 90 percent of companies are using LinkedIn to find job candidates and 55 percent use Facebook, while 45 percent use Twitter.

An active profile and good, up-to-date referrals are especially helpful. Jobvite.com, a company that helps job candidates using social networks, reinforces that thought. "Employee referrals are the highest quality hires," CEO Dan Finnegan says. "They last the longest, have the best match with expectations and churn the least."

So how do you put social media to use as you search for a job?

Do some research. Use the networks to find out who's hiring and who has the environment and culture you would like to be part of. Companies use different social networks for different purposes. For example, most corporate business owners, officers and board members have LinkedIn profiles. You can learn about their background, work history and how they rose up the ranks. Many companies use Facebook to promote corporate culture. Some post jobs, and most post pictures, video and audio about products and services, internal company activities and their community involvement. Some businesses tweet looking for candidates with special skills and abilities, and some send direct tweets to potential candidates.

Create a compelling, up-to-date profile about yourself on LinkedIn. Get referrals from past employers, people who have worked on volunteer projects with you, and even from your professors if you are recently out of college.

Clean up your Facebook page and get rid of any pictures, comments or anything you wouldn't want a potential employer to see.

Use online "friends" and groups to research which jobs are hot, to find job postings, and read discussions to learn what employers are looking for. Then make contacts.

Frame yourself as an "expert," if possible. Tailor your presentation to show that you possess the experience and the skills your target companies are looking for. Talk about the projects you've worked on successfully or the quantitative results you've brought about for a company. Also, what research have you initiated, what were the results, and how can they help your prospective employer? Have you published (online or in print)? More and more human resources professionals and recruiters are using the Internet to look for employees. It's time you put the social networks to work for you!

Marie Stempinski is the founder and president of Strategic Communication in St. Petersburg. She specializes in public relations, marketing, business trends and employee motivation consulting. She can be reached at sstratcomm@cs.com or through her website, www. howtomotivateemployees.org.

Use social media effectively to find a job 09/25/11 [Last modified: Sunday, September 25, 2011 9:02am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Brooksville's popular Florida Cracker Kitchen aims at statewide expansion

    Retail

    BROOKSVILLE — Florida Cracker Kitchen's inverted cowboy boot logo — seemingly plastered on every pickup truck in Hernando County — may someday be just as ubiquitous across the state.

    Shrimp and grits is a signature dish at Florida Cracker Kitchen, which plans to open more restaurants in the state.
  2. Alison Barlow named director to spur creative economy, jobs of St. Pete Innovation District

    Economic Development

    After an extensive search, the recently created St. Pete Innovation District now has its first executive director. Alison Barlow on Thursday was named to the position in which she will help recruit and facilitate a designated downtown St. Petersburg area whose assets and members range from USF St. Petersburg, Johns …

    Alison Barlow has been named the first executive director of the recently created St. Pete Innovation District, a designated downtown St. Petersburg area whose assets and members range from USF St. Petersburg, Johns Hopkins All Children's Hospital and Poynter Institute to SRI International and the USF College of Marine Science, among many other organizations. Barlow, who most recently served as manager of the Collaborative Labs at St. Petersburg College, starts her new job June 16.[Photo courtesy of LinkedIn]
  3. Trigaux: Amid a record turnout, regional technology group spotlights successes, desire to do more

    Business

    ST. PETERSBURG — They came. They saw. They celebrated Tampa Bay's tech momentum.

    A record turnout event by the Tampa Bay Technology Forum, held May 24 at the Mahaffey Theater in St. Petersburg, featured a panel of area tech executives talking about the challenges encountered during their respective mergers and acquisitions. Show, from left to right, are: Gerard Purcell, senior vice president of global IT integration at Tech Data Corp.; John Kuemmel, chief information officer at Triad Retail Media, and Chris Cate, chief operating officer at Valpak. [Robert Trigaux, Times]
  4. Take 2: Some fear Tampa Bay Next transportation plan is TBX redux

    Transportation

    TAMPA — For many, Wednesday's regional transportation meeting was a dose of deja vu.

    The Florida Department of Transportation on Monday announced that it was renaming its controversial Tampa Bay Express plan, also known as TBX. The plan will now be known as Tampa Bay Next, or TBN. But the plan remains the same: spend $60 billion to add 90 miles of toll roads to bay area interstates that are currently free of tolls. [Florida Department of Transportation]
  5. Palm Harbor boat dealer facing litany of complaints of bad deals

    Business

    PALM HARBOR — With an aging father sick in the hospital and a son just graduating high school, Andrew Kashella, in between jobs, knew what he had to do.

    A sign on a front window of Gulf Coast Boat Sales, 37517 Us Highway 19 N, in Palm Harbor, notifies people they are under restructuring  The Pinellas County Sheriff's Office has received 20 complaints against Gulf Coast Boat Sales in Palm Harbor. Complainants say they sold the shop their boats and never got paid and/or paid for boats they never received. Pinellas County Consumer Protection is leading the investigation.