Saturday, January 20, 2018
Business

Want to become an expert in your field? Follow these steps Want to become an expert in your field? Follow these steps

You're reading the newspaper, watching television or looking at something online that features comments or advice from an "expert." How did that person get there? Why do reporters call on that particular individual? You know just as much, and reporters aren't calling you.

People often tell me they would like to be seen as an expert in their field. They understand how promoting their expertise can help their careers. But they often have no idea where to begin.

If you truly have expertise in a particular area and you're willing to devote time to get there, you can become a recognized authority on a topic or field.

What's your goal? First determine why you want to invest your time and energy to establish yourself as an expert. Do you have your sights set on a leadership position in your firm or field? Are you hoping to increase your client list? Pinpoint why you want to be an expert to help determine where you should focus your efforts.

Mark your calendar. Becoming an expert will require time and energy so commit to making the investment. Whether you blog, tweet, write or speak, if you don't block time on your calendar, this will quickly fall off your priority list. Frequency is critical to being seen as credible.

Select your field. Do some research to check out the competition. Who is positioning themselves as experts in your field and how are they doing it? Can you offer something different or better? Then check your level of passion. You have to love something if you are going to be speaking, tweeting and writing about it frequently.

Check your credentials. People expect substance. They also like experience and credentials. Titles and letters after your name never hurt.

Figure out your game plan. The Web can provide a great launch pad for establishing yourself as an authority. But there are many things you can do — figure out what best fits you:

Blog. Anyone can start a blog using tools such as Blogger or Word Press. If you choose this outlet, be ready to post new entries often. Before starting, see if you can quickly come up with 50 blog post topics. If you can, you are ready to begin.

Tweet. Establish a presence on Twitter and tweet regularly. Go beyond just pushing out information and forge relationships with other experts on Twitter. Re-tweet, respond to others and fuel conversations.

Create videos. Share your expertise by producing a series of videos to post on YouTube. These can be quick and easy, detailing tips related to your expertise or commenting on current events. It can be as simple as setting up a camera in your office. Or see if your company has some production support for you.

Record podcasts. Audio podcasts can be another way to share your expertise. Write a script or talking points. Then, record yourself. Podcasts can include tips, opinions and commentary, or you can conduct interviews with others in your field.

Speak. Many types of organizations are looking for experts to speak — nonprofits, schools, professional organizations, etc. Hone a few presentations that showcase your expertise.

Write. Most people who get paid to speak have authored a book. It's instant credibility. You can easily self-publish today.

Teach. Landing an adjunct teaching position at a university or community college immediately positions you as an expert. Plus, you'll be amazed how much you learn by teaching.

Provide content. Think about ways you can offer content to specialty or mainstream media outlets and contact an editor. News organizations are often operating with very lean staffs. Your weekly or monthly contribution could be a great fit.

Find a partner. Think about partnering with another expert to complement your offerings or increase your reach. Partnerships can be powerful. Imagine a blog written by you and three other experts in your field. People would read that.

Involve your organization. Though every profession is a bit different when it comes to embracing experts, it can be wise to tell your employer your plans. They might support you in ways you haven't considered, such as providing technical support, speaking opportunities or media training. And depending on your goals, your company may be an important part of your expertise credentials.

Once you've made the investment to establish yourself as an expert, make sure people know about it. You'll have to push and promote to make things happen. But your consistent, high-quality content, along with your outreach plan, will eventually position you as a "go-to" authority.

Comments
Tampa Bay jobs chief Ed Peachey making top dollar

Tampa Bay jobs chief Ed Peachey making top dollar

For years, Edward Peachey has bragged about the number of jobless people he has helped find work.As president and CEO of CareerSource Pinellas and CareerSource Tampa Bay, he’s in charge of the two main government agencies that provide training to the...
Updated: 2 hours ago
Inspector General launches investigation into Tampa Bay’s local career centers

Inspector General launches investigation into Tampa Bay’s local career centers

The state has opened an investigation into CareerSource Pinellas and CareerSource Tampa Bay, days after the Tampa Bay Times asked about whether the two regional job centers were inflating the number of people they had helped get hired. The agencies, ...
Published: 01/19/18
Tech firm TranferWise moves to Ybor City, illustrating a new chapter in Tampa’s business history

Tech firm TranferWise moves to Ybor City, illustrating a new chapter in Tampa’s business history

TAMPA — You could sketch an economic history of the city of Tampa — and maybe get a glimpse of its future — just by looking at the old J. Seidenberg & Co./Havana-American Cigar Factory.It opened in 1894, making it Ybor City’s second-oldest brick ciga...
Published: 01/19/18

Want to buy into an exchanged-traded bitcoin fund? You might have a long wait

NEW YORK — It may be a while, if ever, before investors can buy an exchange-traded fund made up of bitcoin and other digital currencies. Federal regulators have a long list of questions they want answered before they’ll approve a digital currency fun...
Published: 01/19/18
Child psychologist weighs in on mom who charges 5-year-old ‘rent’

Child psychologist weighs in on mom who charges 5-year-old ‘rent’

A Georgia mother has gone viral for charging her 5-year-old "rent." Yup — the kid pays up for food, water, cable and electric, too.Essense Evans described in a Facebook post how she handles her daughter’s allowance. The post, written on Saturday, was...
Published: 01/19/18

Addicted to your smartphone? Now there’s an app for that

Did you text? Sorry, I can’t see messages right now. Arianna Huffington locked my phone.The media tycoon turned wellness entrepreneur wants to keep you out of your phone, too, with a new app called Thrive. Its goal is to make it cool for a generation...
Published: 01/19/18
Proposed monument near St. Pete pier would honor Tony Jannus history-making flight

Proposed monument near St. Pete pier would honor Tony Jannus history-making flight

ST. PETERSBURG — Tony Jannus’s history-making flight in an early seaplane — simultaneously as ungainly and graceful as a pelican on the wing — is what Mayor Rick Kriseman calls an "under-told and under-appreciated" story, but a team of local history ...
Published: 01/19/18
Learn how bus rapid transit (and rail) could work in Tampa Bay

Learn how bus rapid transit (and rail) could work in Tampa Bay

ST. PETERSBURG — The newest hope for transportation in the Tampa Bay area is a bus rapid transit system projected to cover the 41-miles separating St. Petersburg from Wesley Chapel and attract 4,500 new riders at a fraction of the cost of light rail....
Published: 01/19/18
Five things Tampa Bay needs to know about bus rapid transit

Five things Tampa Bay needs to know about bus rapid transit

ST. PETERSBURG — Transportation planners on Friday unveiled a new transit vision for Tampa Bay leaders on Friday morning: Bus rapid transit.Also known as BRT, it has arisen as the leading option in an ongoing study to find the best regional transit p...
Published: 01/19/18
Amazon boosts monthly Prime membership fees by 20 percent

Amazon boosts monthly Prime membership fees by 20 percent

NEW YORK — Amazon is raising the price of its Prime membership monthly plan by nearly 20 percent. The fee of $99 for an annual membership will not change, the company said Friday. The online retailer had added the monthly payment option about two yea...
Published: 01/19/18