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Web site is just one of many fundraising tools

"Casualty of housing slump finds calling in fundraising" | July 4

Web site just one fundraising tool

The article published about Fundraising for a Cause, the Web-based business based in Tampa that I founded, was greatly appreciated for its help in letting others know about a resource that can benefit their individual fundraising efforts.

However, I would like to clarify any misconceptions that the ideas, merchandise and tools that are available on the Web site,, should displace or replace cash donations. Selling this modestly priced merchandise should be used in addition to asking for cash donations. I believe the first way people should raise money is by asking for cash donations from family and friends. When the donations are drying up, then it is time to try something else like selling merchandise.

I hope readers also realize that I don't sell just "trinkets," but over 85 very functional and useful items, such as note cards, fundraising banners and apparel (T-shirts, hats), plus some just-for-fun accessories (pens, teddy bears) and even attire for pets.

Now that the storage bins and boxes full of merchandise have been moved out of my home and into my new warehouse, I can thankfully increase the number of items stocked, as well as the quantities, and keep up with the ever-increasing demand. I am even planning to expand beyond fundraising for breast cancer and add other health-related causes before the end of this year.

Finally, while cranberry may be a good color for my walls someday, I am very happy with the taupe wall color that the photograph shows is the current color scheme.

Karen Conroy, president and founder, Fundraising for a Cause Inc.

Web site is just one of many fundraising tools 07/17/08 [Last modified: Monday, November 1, 2010 4:08pm]
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