Saturday, December 16, 2017
Business

WorkNet Pinellas, Tampa Bay Workforce Alliance and Pasco Hernando Workforce Board get new identities

Job hunters across Florida looking for career guidance and retraining have a new name to remember.

The state's network of 24 regional workforce organizations on Monday joined under the umbrella brand of CareerSource Florida, a conversion in the works for 15 months.

The change makes Florida the first state in the country to have a unified brand and logo for all its workforce development boards and career centers, state officials said.

In the Tampa Bay area: the Hillsborough County-based Tampa Bay Workforce Alliance is now called CareerSource Tampa Bay; WorkNet Pinellas is now called CareerSource Pinellas; and the Pasco Hernando Workforce Board is now CareerSource Pasco Hernando. The agencies' websites were all rebranded Monday as well.

Creating a single brand "will help Floridians and businesses easily find us," CareerSource Florida chairman Dwayne Ingram said during the launch of the brand in Miami. "Florida's need for qualified, skilled talent is growing exponentially with the new global economy and brand alignment is a critical step in our ability to meet that need."

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