Salvador Dalí Museum consultant files breach of contract lawsuit

Markalyst LLC claims in its lawsuit that it was hired by the  Salvador Dalí Museum to develop recommendations for new marketing objectives, strategies and processes. The company finished its work in July, according to the lawsuit, which says the museum indicated it would not pay the remaining balance owed of $233,2000.

SCOTT KEELER | Times (2010)

Markalyst LLC claims in its lawsuit that it was hired by the Salvador Dalí Museum to develop recommendations for new marketing objectives, strategies and processes. The company finished its work in July, according to the lawsuit, which says the museum indicated it would not pay the remaining balance owed of $233,2000.

A Volusia County marketing company is suing the Salvador Dalí Museum in St. Petersburg, claiming it was short-changed more than $200,000 on consulting services earlier this year.

Markalyst LLC, which is based in Ponce Inlet, alleges that the museum agreed to pay $300,000 plus expenses for the firm to develop recommendations for new marketing objectives, strategies and processes, according to a suit filed Dec. 20 in the 7th Judicial Circuit for Volusia County.

The suit says that the museum sought to pay the $300,000 over an extended period of time because of its "cash position." The suit did not elaborate.

Between January and August, the museum made partial payments totalling $66,800. By the end of July, Markalyst had completed its services, but the museum informed the company it would not be paying the remaining balance owed of $233,200, the suit states.

Markalyst accused the museum of breach of contract and unjust enrichment. It is seeking a jury trial.

Benjamin Webster, an Orlando attorney for Morgan & Morgan representing Markalyst, was traveling out of state and deferred comment to the allegations outlined in the suit.

Representatives of the museum could not be reached Friday.

Salvador Dalí Museum consultant files breach of contract lawsuit 12/27/13 [Last modified: Friday, December 27, 2013 7:33pm]

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