TAMPA — The Crisis Center of Tampa Bay wants teens to "Drop an F-Bomb."
Designed to grab the attention of teens, the "F" does not refer to a vulgarity but instead stands for "friend." The phrase is part of the center's latest grass roots educational campaign to alert teens to the danger of human trafficking and prostitution.
The campaign reveals how pimps target and slowly manipulate risk-taking girls into prostitution. It encourages friends to talk to potential victims and to seek help and advice by placing a confidential call to 211.
"Our mission at the Crisis Center is to ensure that no one faces crisis alone," said David Braughton, president and CEO of the Crisis Center of Tampa Bay. "But for the 200,000 U.S. citizens, mostly young girls, who are trafficked each year in this country, isolation is the hallmark of their days. … We want to change that, which is why we are initiating this campaign to stop sex trafficking."
The Drop an F-Bomb campaign is an effort of the Crisis Center of Tampa Bay, Tampa advertising agency Dunn&Co. and the Florida Coalition Against Human Trafficking. Dunn&Co. took on the campaign as a public service project and worked pro bono to develop the campaign content.
Caitlin Johnston, Times staff writer