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Newsome High students analyze Super Bowl commercials

LITHIA

For some students at Newsome High School, Super Bowl XLIII was a battle between a snow globe and some talking flowers.

The clear winner was the snow globe.

For the past five years, Newsome teacher Ann Marie Coats has offered students in her marketing class a chance to earn extra credit by evaluating Super Bowl commercials. This year, about 40 of her 100 students took part.

The choices of the students, in grades nine through 12, weren't quite unanimous, but the students had some definite favorites and harsh words for some of the commercials they disliked.

Their teacher was generally impressed with their analyses.

"I think they took it a little more seriously this year, and more of them took part in it," Coats said. "And besides that, they're a little older and some of them have been doing this for several years."

Among the students' favorites: A Doritos commercial featuring a crystal ball with limited powers, a sequel to the popular E-Trade talking baby spot, and a Bridgestone Tire ad that showed Mr. and Mrs. Potato Head driving a sports car.

The big losers: GoDaddy.com and Teleflora.

The gist of the commercial for Teleflora: a service that delivers flowers in vases.

The woman in the commercial receives boxed flowers, which start to spew harsh insults, including, "No one wants to see you naked."

"I thought that was kind of rude," said senior Morgan Infinger. "They could have left out all those insults."

She liked the Doritos commercial best, as did her classmate Taylor Duncan.

"I also really liked the Budweiser commercial with the guy getting thrown out of the office window," Duncan said.

Duncan and many of the other students enjoyed the Bridgestone spot, but thought it was ineffective as advertising. The word Bridgestone wasn't mentioned until the very end of the 30-second commercial.

"I totally forgot it was for Bridgestone," Duncan said.

Many students were offended by commercials for GoDaddy. com, which showed suggestive scenes and then prompted viewers to go the Web site to see the steamy conclusions.

"The majority of my students are girls. But they didn't like the Go Daddy commercials, and these commercials centered around very cute women with very large breasts," Coats said.

Coats said she generally agreed with her students' assessments. But she loved the Coca-Cola commercial that updated the classic spot with Mean Joe Green.

Her students aren't old enough to remember the original, so it didn't move them.

The students' observations about the Go Daddy and Teleflora commercials allowed for some class discussion about women in advertising. The E-Trade spot in which the baby from the original commercial is joined by an African-American baby led to talk about evolving race relations, Coats said.

Newsome High students analyze Super Bowl commercials 02/05/09 [Last modified: Thursday, February 5, 2009 6:36pm]

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