Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

The State You're In: a new twist on revenue streams

There are ads on TV. There are ads on radio. There are ads in newspapers. There are ads on basketball courts and on football fields and on race cars' trunks and hoods. There are ads in the mail. There are ads wrapped around buses. There are ads dragged behind planes over the beach up in the bright blue sky. There are ads in the bottoms of urinals.

Where aren't there ads?


State Sen. Stephen Wise, though, has an idea. The Republican from Jacksonville doesn't agree with abortion or evolution, and earlier this year he declared, wrongly, "Every person on death row was a foster kid." Now he's thinking it might be a moneymaker to put billboards on nature trails.

Unemployment is high. Consumer confidence is low. We can't buy as much stuff as we used to, but we have to, because that's how it's set up. What a pickle.

Desperation makes a man crazy. Wise? He didn't return messages left at his offices in Jacksonville and Tallahassee.

There's not much chance this becomes a law, but the specific wording of Senate Bill 268 reads like so: "concession agreements for naming rights of state greenway and trail facilities or property or commercial advertising to be displayed on state greenway and trail facilities or property …"

It continues: "Signage" would be "limited to trailheads, trail intersections, directional or distance markets, interpretive exhibits, and parking areas." So … not limited at all?

Don't worry: "A sign or display located at a trailhead or parking area may not exceed 16 square feet."

Money doesn't grow on trees? Says who?

"These types of signs and advertising would be totally inappropriate," the Sierra Club's Rudy Scheffer said. "People go to state parks to get away from commercialization."

Florida has hiking trails. Florida has biking trails. Florida has paddling trails. Florida has equestrian trails.

Lots of opportunity there.

The State You're In: a new twist on revenue streams 10/07/11 [Last modified: Monday, October 10, 2011 4:48pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. This 'SNL' writer is cracking up Twitter with his replies to President Donald Trump's tweets


    Josh Patten is a writer for Saturday Night Live. Earlier this month, he began responding to President Donald Trump's tweets as if they were private texts to Patten.

  2. Snooty the manatee's death prompts outpouring of support, petition to move Confederate monument


    BRADENTON — The South Florida Museum aquarium remains closed Monday and tributes continue to pour in following the shocking death of Snooty, the beloved manatee who captured the hearts of …

    Four-year-old Katie Blair pays her respects to Snooty at a makeshift memorial in front of the museum on Sunday. Katie and her family has visited the aquarium to see Snooty four times this year. 
Snooty was the world's oldest living manatee in captivity and celebrated his 69th birthday Friday at the aquarium. Aquarium officials described Snooty's death as a tragic accident and is being investigated. [LUIS SANTANA   |   Times]

  3. What to watch this week: 'Midnight, Texas,' Shark Week specials


    It's that time of year again. No, not back-to-school month or geek convention season - it's Shark Week.

    Midnight, Texas, a new supernatural series on NBC, premieres at 10 p.m. Monday.
  4. Trump son-in-law Jared Kushner: 'I did not collude with Russia' (w/video)


    WASHINGTON — Jared Kushner, President Donald Trump's senior adviser and son-in-law, spent about two hours Monday answering questions from Senate investigators about his contacts with Russian officials, insisting he had not colluded with foreign agents before or after the 2016 presidential campaign.

    Trump senior adviser Jared Kushner speaks to reporters outside the White House on Monday after meeting on Capitol Hill behind closed doors with the Senate Intelligence Committee on the investigation into possible collusion between Russian officials and the Trump campaign. [Pablo Martinez Monsivais | Associated Press]
  5. Polk County officials urge owner to remove pet buried at public park

    Human Interest

    Lake Wales city officials are looking for the owner who buried their dead dog in a public park.

    Lake Wales city officials are looking for the owner who buried their dead dog in a public park. [Facebook]