Since Nov. 1, Vickie Johanson has had extra time after moving her store from Lakeland to within five blocks of her Riverview home. She also renamed the store from Jannabelle's to Your Special Day: Bridal, Prom, Tuxedo ..., a brand that she said better describes what she offers. The 10615 Riverview Drive location just off of U.S. 301 used to be a consignment store called Above the Rest Upscale Resale shop, before returning to its Sun City Center roots.
Johanson said she guarantees the lowest prices for bridal gowns, bridesmaid dresses, mother-of-the bride dresses, flower girl dresses, prom dresses and tuxedos, which she said account for half her business. For example, tux rentals include everything you need, excluding shoes, for $85.
"I know my prices and I know what's out there," she said. "If you come up with another price, I'll beat it."
Johanson runs the shop with the help of her 90-year-old mother, Mabel, and her daughter, Sarah. The family business also offers sewing and alteration services. She said prom dress season starts in mid December with new arrivals and it's a popular time to shop because students are out of school.
The shop caters to teenagers as well as young couples planning a wedding on a budget. But Johanson said she also welcomes special requests, like dress resizing.
"I would do anything to help anybody," she said.
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