YBOR CITY — Aromas of roasting Cuban coffee and fine tobaccos don't quite drift south to Adamo Drive.
Nor do the rhythms of Latin music or flavors of crepes and paella.
Instead, the industrial corridor that visitors pass on their way to Ybor City belies the area's old-world charm.
That's what brought a group together with a plan to beautify the roadway while reflecting the heritage — through murals.
Organizers of the Adamo Drive Mural Project hope to raise $50,000 to bring their dream to life.
The first mural will cost $30,000; $10,000 of that will come from the city's art programs division.
It is planned for the exterior weathered white walls of a block of corrugated steel buildings on the north side of Adamo between 18th and 19th streets.
"The public art project is a message," said project organizer Dave Scott. "We are illustrating the heritage and value of Ybor City."
Organizers had raised about $10,000 earlier this week and are planning a fundraiser, the Blue Shamrock Jazz Party, for Wednesday at Gaspar's Grotto. Sherwin-Williams offered to donate paint for the projects.
Local muralists Michael Parker and Carl Cowden will design and paint the murals along with community members. Parker plans to lead a summer art course at Hillsborough Community College to plot the design of the first mural. The goal: to engage the viewer in the identity of the historic cigar-manufacturing city founded by Vicente Martinez-Ybor.
That project should have artists painting by September, Scott said.
Elisabeth Parker can be reached at email@example.com or (813) 226-3431.