ST. PETERSBURG — All Children's Hospital Johns Hopkins Medicine is changing its name.
Starting next month, the 259-bed medical and research center will be known as Johns Hopkins All Children's Hospital, CEO Dr. Jonathan Ellen told the Tampa Bay Times on Thursday.
"The purpose of that is to take what is a leading brand in health care and use it to signal that All Children's Hospital is providing — and is committed to providing — the highest quality care and the safest care for children in the region, in the state and in the country," Ellen said.
The name change comes five years after All Children's Hospital, a 90-year-old institution in St. Petersburg, entered into a partnership with the internationally known Johns Hopkins Health Systems. The affiliation was intended to boost the research efforts at All Children's, and to help the hospital attract top talent, officials said at the time.
The hospital is conducting world-class trials, and recently broke ground on an $85 million research and education building, Ellen said. And physicians are coming from across the country.
"They have that beautiful hospital, and they have the Johns Hopkins brand for those faculty who are brand driven," he said.
The idea to flip the hospital's name came from its 26-member board of directors in St. Petersburg, who brought the proposal to the Baltimore-based Johns Hopkins, Ellen said.
The university and health system had to approve the change.
"They thought we were ready," Ellen said. "They really thought we were a Hopkins institution."
Ellen hopes the new name will help with recruitment and fundraising efforts. It will be announced formally at a community celebration on April 5.
The change will likely cost "a couple million dollars over the next 18 months," Ellen said. It does not signal any change in the hospital's business structure, he added.
Contact Kathleen McGrory at email@example.com or (727) 893-8330. Follow @kmcgrory.