Little black dresses are all well and good, but if you really want to get attention, red is the way to go. Case in point: Macy's INC International Concepts "Little Red Dress," available at macys.com from Sunday through March 21. Ten percent of the $69 sales price goes to the American Heart Association, which is rolling out all kinds of events and promotions during its annual Go Red for Women campaign.
Main message: Heart disease is the No. 1 killer of women age 20 and over, killing a woman every minute. Yet most women think heart disease is mostly a man's problem, or that diseases like breast cancer are a bigger threat to women.
Expect to see a lot of red next Friday, National Wear Red Day, when everybody's being asked to do exactly that. Look out for "Speak Up Stations'' in downtown St. Petersburg and Tampa on Thursday and Friday from 11:30 a.m. to 1:30 p.m. Survivors will share their stories, and cosmetologists will apply red lipstick on women. Guys, you get a red carnation with a heart health message you can share.
And if you're wondering about the scarlet glow around the SunTrust Building in downtown Tampa and the Pier in downtown St. Petersburg starting next week — that's to celebrate Go Red For Women, too. Need an oil change? Jiffy Lube has special deals for customers who donate to the heart campaign. For more, visit ShopGoRed.org.
For more on heart health and recipes from the new Go Red for Women cookbook, see Page 4.
Welcome to mom: The new magazine Mom debuted earlier this month, sidling into the vacancy left in the motherhood lifestyle magazine genre when Cookie crumbled in October. While the swanky Cookie spoke to affluent mothers, Mom is more accessible and aims for the everywoman.
Today show co-anchor Natalie Morales graces the cover of the premiere issue with her two sons; inside, she dishes on her fertility challenges, potty training and her top beauty secret (concealer under the eyes). The quarterly glossy, whose Web site is at www.Mom360.com, is published by the same editorial team behind Pregnancy magazine.
TV treatment: If you suffer from obsessive compulsive disorder (OCD), need free treatment and don't mind getting it in front of a national TV audience, here's an opportunity to consider: the A&E cable series Obsessed is looking for people in Central Florida willing to have TV cameras follow them through 12 weeks of free cognitive behavior therapy. Producers claim that in Season One, 18 of 22 participants completed treatment successfully. Casting producer Melanie Halliden even says working on the show helped her recognize her own panic disorder and get treatment for it. Anyway, if this all sounds good to you, and you live within 60 miles of Tampa, call Halliden at (310) 598-0727, or e-mail her at email@example.com, giving your name, age, and describing your condition. For more on the show: www.aetv.com/obsessed/.
Smells like attraction: Here's an item from the Chicago Sun-Times to consider if you think a pricey new fragrance might make you more alluring:
Eau naturale, it turns out, might just be the best scent of choice for women seeking a mate. Animal studies have shown that male testosterone levels are influenced by odor signals emitted by females, especially ovulating females. To measure how humans respond, Florida State University professors set up a test: Women were told to wear T-shirts for three-night stretches during various phases of their menstrual cycles. Then men were given a number of shirts to sniff — some of them never worn, others worn by women taking part in the study. Using saliva samples, the researchers found that when men smelled the T-shirts worn by the ovulating women, the men produced higher levels of testosterone. The researchers also report in the journal Psychological Science that the men found the T-shirts that had been worn by ovulating women the most pleasant smelling — a finding the scientists said might promote a desire to mate.
Flavorful fiber: We knew how popular Fiber One bars had become when Publix recently offered them buy-one-get-one-free, and the shelves were cleared of our favorite flavor (yes, chocolate). Fans may be glad to know that there's now a smaller, 90 calorie version that packs an amazing 5 grams of fiber, which is 20 percent of what you need every day. We tried both the chocolate and chocolate-peanut butter flavors here at Personal Best HQ, and thought they tasted like candy bars. With sugar, high maltose corn syrup, semi-sweet chocolate chips and honey comprising ingredients 4 through 7, that may not be so surprising. No. 1 on the list — chicory root extract — solves the mystery of how they pack all that fiber into a bar that weighs in at less than an ounce. While root chicory long has been used as a cheap coffee substitute, more recently it was found that by processing the root, you wind up with an extract that's ultra-high in a starch known as inulin that's loaded with fiber. But the most useful fact might be this: Don't let the bars' tastiness tempt you to eat more than one at a time. So much fiber all at once is not a happy thing for your tummy, trust us.
Heart-smart recipes I 4
Smoothies to fuel your workout I 6
Skin products, step by step I 8
Give your lips some love I 9
Troubled tresses? Here's help I 10
Try a self-massage for muscle aches I 11
Cover story: Heart rate monitors I 12-13
Success story: Two on a mission I 14
How to drop those last few pounds I 15
What to do if your child sleepwalks I 16
A doctor's take on prostate screenings I 18
Could Wii fit help you get fit? I 19
You docs: You can beat genetics I 20
Calendar of healthy events I 22-23
Charlotte Sutton I Health and medicine editor
Terry Tomalin I Fitness/outdoors editor
Suzette Moyer I Designer
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Cover photo of Leslie Stallings by Dirk Shadd / Times