Thursday, November 23, 2017
Health

Brotox: Men are getting in on the wrinkle reducers and much more

RECOMMENDED READING


Today's men are prettifying themselves with such gusto that they're driving big increases in national skin care sales and flooding dermatologists' offices with record-high requests for wrinkle smoothers, laser treatments and derma fillers.

Welcome to the era of the "Brotox," so hip a term that it recently made Urban Dictionary's word of the day. Men of all ages, ethnicities and backgrounds are embracing the beauty industry — from noninvasive procedures to cosmetics and salon treatments — to maximize their prospects, in both the job market and the dating scene.

"These days, when you're in the business world, you have to look groomed," said new Brotox and pedicure convert William Jordan, 49, of Fort Lauderdale. "I don't have a friend who doesn't do this right now."

Few communities have a bird's-eye view on this muscular beauty trend quite like image-conscious South Florida, where Plantation dermatologist Dr. Richard Greene is seeing almost as many men for cosmetic procedures as women — unheard of just a few years ago. To keep up with demand, GBS the Beauty Store's six South Florida salons have had to truck in four times the number of men's grooming product lines in the past couple of years.

"Long gone are the days when taking care of yourself was equivalent to feminine," said Miami entrepreneur Darnell Henderson, whose multicultural all-male grooming line, Himistry, has seen online sales quadruple nationally since 2009. "It's all about getting the girl." And the job, Jordan said.

"You start looking older, people start discarding you. You'd think they'd take you more seriously, but they don't," he said. "The job market has become slimmer, so guys in their late 40s want to compete with guys in their early 30s."

Today's growing assortment of products and procedures are giving men the tools they need like never before, allowing them to enhance their looks without losing their masculinity. Nowhere is this more true than in the world of cosmetic procedures, a market historically dominated by women.

Because men's skin is thicker, their lines deeper, "surgery looks different on men, and often, it doesn't look good at all," said Aventura dermatologist Dr. Mark Nestor. "Bruce Jenner is a good example of that."

That's changing, thanks to widely available nonsurgical options, including Botox, a similar smoother called Dysport, lower-face fillers like Restylane, tightening agents like Ulthera and even fat-reduction treatments like CoolSculpting and Zerona.

It's just not dermatologist and plastic surgeon services they're seeking, either. Increasingly, they're heading to the nail salon and the department store beauty counter, too

A February survey by the market research company NPD Group found that one in four men is using skin care products such as facial cleansers, lip moisturizers, eye cream and anti-aging treatments. Business is so robust that the men's facial skin care market enjoyed an 11 percent boost in sales last year over 2010 numbers, despite the still-struggling economy.

The men's beauty movement is even the subject of a new tongue-in-cheek documentary, Mansome, by director Morgan Spurlock of Super Size Me fame. Peppered with interviews with a wide slate of Hollywood stars, models and comedians — and punctuated by scenes of actors Will Arnett and Jason Bateman luxuriating in facial cream on a spa day — the film combs through the newly diverse definition of masculinity amid "men's idiosyncratic grooming habits" in 21st century America.

Comments
Big Tobacco’s anti-smoking ads begin after decade of delay

Big Tobacco’s anti-smoking ads begin after decade of delay

WASHINGTON — Decades after they were banned from the airwaves, Big Tobacco companies return to prime-time television this weekend — but not by choice. Under court order, the tobacco industry for the first time will be forced to advertise the deadly, ...
Published: 11/21/17

Owning dogs may be great for your heart and lower risk of death, study finds

Dog ownership correlates with lower rates of mortality and some fatal diseases, particularly cardiovascular disease, a study published this past week concluded.The study in the journal Scientific Reports found that canine ownership was associated wit...
Published: 11/19/17
New shingles vaccine touted as a breakthrough for older adults

New shingles vaccine touted as a breakthrough for older adults

Medical researchers and government health policymakers, a cautious lot, normally take pains to keep expectations modest when they’re discussing some new finding or treatment.They warn about studies’ limitations. They point out what isn’t known. They ...
Published: 11/17/17
BayCare’s HealthHub breaks ground behind Valrico shopping center

BayCare’s HealthHub breaks ground behind Valrico shopping center

VALRICO — Health care officials broke ground Thursday on the long anticipated HealthHub at Bloomingdale, which will bring about 150 jobs to an area that’s experiencing tremendous growth and provide patients with the latest in technological care.A pro...
Published: 11/16/17
Updated: 11/19/17
In Tampa Bay and elsewhere, early numbers show record sign-ups for Obamacare

In Tampa Bay and elsewhere, early numbers show record sign-ups for Obamacare

Despite the budget cuts, the attempts to repeal and replace, and reports of sharp rises in premiums, Floridians and other Americans are signing up for health insurance under the Affordable Care Act at record rates this year.Enrollment has surged 47 p...
Published: 11/16/17
Updated: 11/17/17
Study: Mental quickness exercises can lower risk of dementia

Study: Mental quickness exercises can lower risk of dementia

Where did I leave my keys?As we age, it can take longer to answer a question like that.Humans begin to lose cognitive ability at age 25. Dementia, or the decline of memory most commonly seen in aging adults, takes hold early on and is gradual, but ac...
Published: 11/16/17
Making a list: holiday gift ideas for the water warrior, runner, fit foodie ...

Making a list: holiday gift ideas for the water warrior, runner, fit foodie ...

Given Santa’s legendary girth, one could justifiably question his ability to choose suitable gifts for the fitness-focused folks on his "nice" list. Dasher, Dancer and Prancer (all clearly more inclined to stay active) are always there to offer some ...
Published: 11/22/17
Mayo Clinic Q&A: gangrene causes and prevention; irregular bleeding

Mayo Clinic Q&A: gangrene causes and prevention; irregular bleeding

PEOPLE WITH DIABETES, PERIPHERAL ARTERY DISEASE AT INCREASED RISK OF GANGRENEI have heard that a stubbed toe can lead to gangrene in some individuals. Is that true? What are the signs of gangrene, and how can it be avoided?Gangrene, which refers to t...
Published: 11/15/17
Updated: 11/22/17
Blood pressure of 130 is the new ‘high,’ according to update of guidelines

Blood pressure of 130 is the new ‘high,’ according to update of guidelines

The nation’s heart experts tightened the guidelines for high blood pressure Monday, a change that will sharply increase the number of U.S. adults considered hypertensive in the hope that they, and their doctors, will address the deadly condition earl...
Published: 11/13/17
Are Honey Nut Cheerios healthy? A look inside the box

Are Honey Nut Cheerios healthy? A look inside the box

I had a bowl of Honey Nut Cheerios recently. It had been awhile. Regular Cheerios are more my thing. But sometimes I finish my box faster than my kids do and find myself straying to their side of the cupboard.Honey Nut is America’s best-selling break...
Published: 11/11/17