In the mental institution in One Flew Over the Cuckoo's Nest, Nurse Ratched is obsessed with keeping order on the ward. She dispenses pills that sedate the residents into near zombies.
The novel was published in the 1960s, when Haldol and Thorazine were the drugs of choice to fight schizophrenia. They calm patients but also can cause uncontrollable shakes.
In the 1990s, drug companies trumpeted a new class of drugs, atypical antipsychotics, that they billed as a dream solution: better treatment, fewer shakes.
They wanted the Food and Drug Administration to let them say their drugs were safer and more effective than Haldol. But the FDA said no, because the drug companies had submitted biased studies, according to documents obtained by the St. Petersburg Times.
It happened when Eli Lilly and Co. asked for approval of Zyprexa, and again when Janssen asked for approval for Risperdal.
The FDA said Risperdal could come to market. But there was a caveat: "We would consider any advertisement or promotion labeling for Risperdal false, misleading or lacking fair balance ... if there is a presentation of data that conveys the impression that (Risperdal) is superior to haloperidol (generic for Haldol) or any other marketed antipsychotic drug product with regard to safety or effectiveness."
Believing they had invented better drugs, not to mention the opportunity for outsized profits, the drug companies were undaunted by the FDA's red light.
Prohibited from touting their drugs as better? No problem. They paid academics and doctors who said it for them.
The companies funded study after study that found — little surprise — the new drugs were better and safer. State by state, the companies funded committees that set treatment guidelines that decreed atypicals should be the drugs of choice.
Despite the FDA ostensibly reining them in, the drug companies remade the marketplace.
Atypicals have become the overwhelming drug of choice, and not just for schizophrenia and bipolar disorder, the crippling illnesses they were approved for. Doctors commonly prescribe them to treat anxiety, depression and ADHD in children. They're even given as sleep aids.
The new drugs can cost 20 times as much as the old, so taxpayers pay a small fortune in Medicaid expenses. In Florida alone in the past five years, taxpayers spent more than $1.1-billion on the new antipsychotic drugs.
The drug companies, meantime, enjoy billions in profits.
• • •
Allen Jones knew the instant he was destined to be a whistle-blower. He says it was when his boss told him: "Quit being a salmon. Quit swimming against the stream with the pharmaceutical case."
It was a fluke that the case landed on his desk, and it was a fluke that he was even working in the office of the Inspector General in Pennsylvania.
Twice divorced, a single dad with custody of his kids, he had been swinging a hammer, doing rehab work on houses and flipping them. He figured signing on with the state would give him financial security and early retirement.
But life has a way of veering from script, and in 2002, he happened to draw a case where the state's chief pharmacist reportedly was earning money on the side — from a pharmaceutical company.
Jones learned that the chief pharmacist headed a government panel that would decide which drugs doctors should reach for first to treat severe mental illnesses in Pennsylvania. All of the drugs being touted as front-line were brand new, patented, and therefore exceptionally expensive. Yet some experts that Jones talked to said the new drugs were no better than the old ones.
"It didn't pass the smell test," he said. "There was too much opportunity for fraud."
He suspected that pharmaceutical companies promoting their new drugs were "buying off" state officials in positions to influence the prescription practices of doctors across Pennsylvania. Taxpayers were paying the freight for these high-priced drugs.
That's when Jones says his boss told him not to play the part of the salmon. Drop it, the politicians will never stand for a real investigation: "I was told point-blank, 'These pharmaceutical companies write checks on both sides of the aisle.' "
Jones ended up taking his concerns to the press. It wasn't long before a security guard escorted him from the building and into the ranks of the unemployed.
• • •
The idea of establishing state guidelines for prescription practices originated in Texas in 1996, under an ungainly name:
The Texas Medications Algorithm Project. TMAP for short.
The goal was to bring together some of the best minds in the field to reach consensus on how best to treat schizophrenia and bipolar disorder. TMAP would tell Texas doctors: Start with this drug, and if it doesn't work, try this one. If a drug made the top of the list, the manufacturer stood to make millions.
The atypical drug companies stacked the deck: TMAP was seeded with a $1.6-million grant from the charitable arm of the company that owns Jannsen, which makes Risperdal. The panel was packed with doctors and academics who were paid on the side from the companies that make atypicals.
Proponents of guideline committees say they discourage unproven practices, such as prescribing combinations of several antipsychotics.
Spearheading TMAP was Steven Shon, the Texas Health Department's medical director for behavioral health. A state employee, he was not allowed to accept money from the pharmaceutical companies.
He resigned amid an investigation that revealed he was taking money from Janssen. By then, with Shon's help, the Texas guidelines model had been exported to more than a dozen states, including Florida.
The Florida Behavioral Health Collaborative was the brainchild of Eli Lilly and Co., which proposed it in 2004 and, with other drug companies, gave the state $10-million to create it.
According to Lilly spokeswoman Janice Chavers, the goal was not to help the company's profit margin, it was to give patients the best care: "Patients always must be the top priority. It can't always be about the bottom line."
The Florida collaborative convened an expert panel to recommend state standards for treating mental illness. National scholars were invited — all with financial ties to drug companies.
To treat schizophrenia, the panel decided, doctors should try an atypical first. If that didn't work, they should try a different atypical. If that still didn't work, they should try a third atypical or, if they would rather, one of the older generation drugs.
• • •
Running Allen Jones out of his job only spurred him on. He tracked the medications guidelines in Pennsylvania — Penn-MAP — back to its birthplace in Texas.
In 2004, he filed a whistle-blower lawsuit in Texas against Johnson & Johnson, parent company of Janssen. He said that to boost sales of Risperdal, Janssen misled Texas health officials, overstating the drug's effectiveness and underplaying the risks.
"They got expert opinion to be the deciding factor," Jones said in an interview. "Essentially, the drug companies could pay people to say what the drug companies could not claim themselves," namely that they were superior to the older generation of antipsychotics.
"It was a concentrated, deliberate attempt to substitute illusion for science."
A company spokesman denied it. "Janssen has always been committed to the highest ethical standards and responsible behavior … and this includes clear, FDA-approved information about the product's efficacy and safety profile.''
Jones was not a lone wolf. The Texas attorney general joined his lawsuit in 2006 and demanded the return of tens of millions of taxpayer dollars.
The still-pending lawsuit has reverberated around the country. Nine states sued Eli Lilly, four sued Janssen, two sued AstraZeneca. Dozens more states have teamed in a joint investigation, seeking billions of dollars in restitution for money they say they overpaid for atypicals through Medicaid.
Jones, the single dad just looking for a steady job, has morphed into a full-time megathorn in the side of pharmaceutical companies. He does investigative work for law firms making cases against drug companies. Senators and congressmen call him to talk about big pharma influence.
And Pennsylvania's chief pharmacist, the man Jones was fired for speaking out about? He was indicted. The charges say that as head of Pennsylvania's mental health guidelines committee, the pharmacist took money and other perks from Pfizer and Jannsen, drug companies that make atypicals.
Looking back now, Jones is astonished by how few people it took — academics, psychiatrists, state officials — for the drug companies to influence state guidelines and bump up their sales by billions of dollars.
"The marketing was complex, but not complicated," he said. "Divert attention from the science. Divert attention to the scientists who are in your pocket."
• • •
For years, the studies paid for by the drug companies concluded that atypical antipsychotics are more effective and safer than the older class.
But when governments conducted independent studies, the findings were altogether different.
In 2005, the U.S. government funded a $60-million study called CATIE, short for Clinical Antipsychotic Trials of Intervention Effectiveness. It tracked a big sample (nearly 1,500 schizophrenics) for a long time (18 months).
CATIE analyzed the performance of all the atypicals and one of the typicals, perphenazine.
The two key conclusions: First, the atypicals generally were no more effective than the older drug. Second, slightly fewer people on atypicals dropped out of the study due to tremors, but the new drugs had their own troubling side effects, chiefly weight gain and diabetes.
What CATIE documented also was showing up in courthouses across the country: Tens of thousands of people sued Eli Lilly and AstraZeneca, saying that their drugs, Zyprexa and Seroquel, gave them diabetes and elevated blood sugar levels. Eli Lilly reports having paid $1.2-billion to settle nearly 30,000 lawsuits.
In October 2006, a British government-funded study mirrored the CATIE findings. Its results, the study said, "refute the hypothesis that the use of (atypicals) is superior to the use of (typicals) in terms of quality of life at one year."
How to jibe these independent, government findings against the earlier studies that said atypicals were safer and more effective?
In a written commentary, the CATIE study's lead author said "the claims of superiority for the (atypicals) were greatly exaggerated.
"This may have been encouraged by an overly expectant community of clinicians and patients eager to believe in the power of new medications,'' wrote Dr. Jeffrey Lieberman. "At the same time, the aggressive marketing of these drugs may have contributed to this enhanced perception of their effectiveness in the absence of empirical evidence."
The marketing has been a rousing success: Of the prescribed antipsychotics in Florida last year, 86 percent were atypicals. Nationally, atypical sales have risen every year, nearly double since 2000.
Dr. Robert Rosenheck, a Yale professor who participated in the CATIE study, said the science doesn't justify that.
"There was never any evidence that warranted the amount of money we spend on atypicals," he said. "If you look at it independently, it is very clear the results say there is no benefit'' to atypicals over typicals.
Yet the pharmaceutical companies get states to make them the drugs of choice, he said.
"They leverage every single angle they can to persuade every person to secure the opinion that their products are superior," Rosenheck said. "Every possible source of opinion, they use money to establish a relationship with them.
"The issue is not, 'Were these people influenced?' There is nobody who is not influenced."
In Minnesota, one of the few states with a law that requires disclosure of pharmaceutical company payments to doctors, one report showed that more than one-third of the state's psychiatrists took money from drugmakers.
Last year, a nonprofit group funded by 13 states analyzed the academic studies on atypicals. The Drug Effectiveness Review Project found that an alarming number of study authors were employed by pharmaceutical companies.
While academics and doctors often bristle at the suggestion their opinions could be influenced by pharmaceutical money, another study confirmed a not-unexpected conclusion: In trials of antipsychotic medications, the outcome usually favored the drug of the company that paid for the study.
Rosenheck believes that CATIE and other new studies are starting to shift the tide in academia — slowly.
"Obviously, there's a certain amount of resistance to admitting, one, I was wrong, and two, I was misled by companies who paid me a lot of money. That's a hard thing for a scientist to acknowledge."
He says states should change their medication guidelines so that the older class of drugs are used, unless there is a clear reason to use the newer ones. For many patients newer may be better, he says, but to continue the rampant use of atypicals despite the study findings is bad science.
"The idea that we could spend $60-million on a study and pay no attention to it, it's like, let's not pay attention to science and just go with marketing."
• • •
The landscape had changed in the two years since the Florida Behavioral Health Collaborative set treatment guidelines favoring atypicals.
The CATIE study had been published. Tens of thousands of patients had sued drug companies that made atypicals. The academic community was more divided about what was best.
Last July, the collaborative convened another group of experts to revisit whether Florida should rely so heavily on atypicals. Two dozen mental health professionals met at the Renaissance Hotel at Tampa's International Plaza.
They gathered in the Kalamata Room, done up in the milquetoast style of a classic hotel meeting room: long tables arranged in a square, at each seat a glass of water and a name tag.
The bland setting belied the grand stakes: The vote could swing hundreds of millions of dollars in pharmaceutical company profits. Cost to taxpayers, however, had no place in the conversation.
The meeting's two main hosts were Rajiv Tandon, chief of psychiatry for the state Department of Children and Families, and Robert Constantine, head of the Florida Behavioral Health Collaborative.
Both believe in atypicals. In two papers they co-wrote in late 2006 and early 2007, they said the CATIE study missed the point: The goal is to create a good antipsychotic effect without the tremors, making atypicals the better choice.
Constantine, a research associate professor at USF's mental health institute, is partly paid through a grant from Bristol-Myers Squibb, which markets the atypical Abilify.
Tandon, a state employee, is not allowed to accept money from drug companies. But three years ago, before coming to Florida from the University of Michigan, he was a paid consultant and on the speaker's bureau for several drug companies that make atypicals.
It was Tandon who invited the four national experts to be voting members on the Florida panel. All are consultants, serve on speakers bureaus or get research support from the drug companies that profit from atypicals.
• William Glazer, who was brought in as the schizophrenia expert, is president of Glazer Medical Solutions, a national consortium of mental health care consultants. He is a consultant to Eli Lilly and AstraZeneca.
His company Web site makes clear his bias: "Are you interested in building a case for the value of new atypical antipsychotic medications? This section offers a step-wise approach to help providers, family members, consumers and others advocate for access to these agents."
• Madhukar Trivedi, a professor of psychiatry at the University of Texas Southwestern Medical Center, is a consultant, serves on speakers bureaus or receives research money from 24 pharmaceutical companies, including all the atypical makers.
• Terence Ketter, a professor of psychiatry and behavioral sciences and chief of the bipolar clinic at Stanford University, is a paid consultant or a lecturer for all the drug companies that make atypicals.
• John Greden, chairman of the psychiatry department at the University of Michigan Medical Center, serves on scientific advisory boards for five pharmaceutical companies, including two that make atypicals.
Tandon said he selected experts who are knowledgeable, respected leaders in their field, with a working knowledge of the medication guidelines process. Because most experts have ties to the pharmaceutical companies, Tandon said, conflicts of interest are inevitable.
"There are clear conflicts of interest," he said. "Everyone is biased. For someone to say, 'I'm not biased,' they are not truthful or they are not introspective."
Given that there is a divide in the academic world about atypicals, why not bring in someone from the other camp, maybe somebody from the CATIE study, someone who would challenge the existing medications model?
"You could go with extremes," Tandon said. "I didn't think that was the way to go," because the point of the process is to reach a consensus.
Atypicals are usually better, he said. "Were the benefits of atypical medications exaggerated? Absolutely. And was it the pharmaceutical companies doing that? Absolutely."
Still ... "By no means are the newer medications astoundingly better, but they are better. If I have a child, I'm not going to start them on a typical."
More than a dozen Florida mental health officials sat on the committee, many of them adamant that the newer drugs generally offer a better alternative to the older ones. They said they feared that if they put the older drugs alongside the newer ones as front-line options, HMOs might require them to go with the cheaper option.
To treat schizophrenia, the previous expert panel had made atypicals the first and second options. For the third option, doctors were left to decide whether to try a third atypical.
This time around, the group kept atypicals the first option. As a small nod to CATIE, the group voted on a recommendation that if that first atypical failed, a doctor should try either a second atypical or an older-class, typical drug.
Asked for a show of hands, all were raised in favor.
Times researcher Caryn Baird contributed to this report. Robert Farley can be reached at email@example.com or (727) 893-8603.