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Florida Hospital Centra Care breaks ground in Riverview

RIVERVIEW — Florida Hospital has begun construction on a 5,000-square-foot urgent care facility that's slated to open this fall on Bloomingdale Avenue.

Plans for the Centra Care facility were announced Wednesday by Florida Hospital.

Though the facility, located at 10222 Bloomingdale Ave., is Centra Care's first in the Brandon area, it joins the ranks of BayCare Health System, HCA Healthcare and other medical providers in the area.

The urgent care center will provide residents with treatment for nonemergency medical needs such as colds, infections and broken bones. The facility will be open seven days a week and add 30 jobs to the community economy over the next two years.

Last month, BayCare opened a 40,000-square-foot physician office building as part of a new 72-acre campus on Big Bend Road. St. Joseph's Hospital-South will open there in 2015.

The Florida Hospital Centra Care Brandon facility will be located 10 miles north of the BayCare campus, in front of the Target shopping center just east of U.S. 301 and Bloomingdale Avenue. Both will be sandwiched between two HCA facilities — Brandon Regional Hospital and South Bay Hospital, which has made recent additions to its facilities.

When Centra Care opens in the fall, patients will be able to schedule appointments online through a no-wait reservations system. The facility will also include on-site labs, X-rays, EKG, stitches, physicals, blood pressure testing and immunizations.

Also in the area are All Children's Outpatient Care on S Parsons Avenue and the Tampa General Medical Group Brandon Office at the corner of Oakfield and Lakewood drives.

Tampa General also plans to soon open two of its family doctors offices on Big Bend Road and in Sun City Center.

All the expansion efforts mirror a national trend of hospitals seeking insured patients beyond the traditional market boundaries, typically in more prosperous suburbs, according to a Health Affairs report from April 2012.

Times staff writer Jodie Tillman contributed to this report. Caitlin Johnston can be reached at cjohnston@tampabay.com or (813) 661-2443.

Florida Hospital Centra Care breaks ground in Riverview 08/07/13 [Last modified: Wednesday, August 7, 2013 5:28pm]
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