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Florida Hospital Zephyrhills names new CEO

ZEPHYRHILLS — Douglas Duffield, an executive at Florida Hospital Zephyrhills, has been promoted to chief executive officer following a merger that placed the previous CEO in charge of the regional operation.

Duffield, 40, who was the hospital's chief operating officer, joined Florida Hospital Zephyrhills in January from Sonora Regional Medical Center. At Sonora, Duffield held leadership roles in strategic planning, service line development, acquisitions and creating innovative health care programs.

Prior to Sonora, Duffield spent time at Maluti Adventist Hospital in Lesotho in southern Africa, working with public health doctors to track the AIDS pandemic, establishing a computer training school and overseeing major capital building projects, according to a news release.

He replaces John R. Harding, CEO of the newly established Florida Hospital Tampa Bay Region, which was created from the merger with University Community Hospital System.

"Doug has proven that he has the leadership skills, the vision and the sense of mission that will enable Florida Hospital Zephyrhills to continue on its journey to provide the most comprehensive and compassionate health care services to our patients and the communities we serve," Harding said in the news release.

Earlier in his career, Duffield provided consulting services for the launches of Microsoft's online services, including MSN, Expedia, City Search and He also spent time with the scientific supercomputing division of Intel Corp. As a senior vice president in Manning Selvage & Lee's global health practice in Atlanta, Duffield provided consulting services to Philips Electronics, Ely Lilly, AstraZeneca and Georgia Cancer Coalition.

Duffield is involved with the American College of Healthcare Executives, serves on the board of the East Pasco Adventist Academy and was past president of Rotary.

Duffield is a graduate of Walla Walla University in Washington State. An active triathlete, Duffield lives in San Antonio with his wife and their two children.

Florida Hospital Zephyrhills names new CEO 09/02/10 [Last modified: Thursday, September 2, 2010 8:43pm]
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