New tourism ad director: Advertising professional Marlene M. Squires-Swanson, a St. Petersburg native, joined Visit Florida, the state's official tourism marketing corporation, as the new director of advertising. In this role, she handles both domestic and international paid media, leading the development of TV ads and media placement.
She previously worked for media companies ADVO Direct Mail, Gannett, Journal Communications and Quad/Graphics.
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MILITARY NEWS: Air Force Airman Ryan J. Borum, a 2009 graduate of Pinellas Park High School, graduated from basic military training at Joint Base San Antonio-Lackland, San Antonio, Texas. He completed an intensive, eight-week program that included training in military discipline and studies, Air Force core values, physical fitness and basic warfare principles and skills. Airmen who complete basic training earn four credits toward an associate in applied science degree through the Community College of the Air Force. Borum is the son of Andrea Lanham of Clearwater and Phillip Borum of Trinity.
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mentoring grant: Big Brothers Big Sisters of Pinellas County, part of the nation's oldest and largest mentoring organization, announced it was selected to receive a $1,000 grant as part of the Restaurant Community Grants program from the Darden Restaurants Foundation. The donation will enable Big Brothers Big Sisters to match more at-risk youth with mentors to promote academic achievement, build greater self-confidence and reduce involvement with the Department of Juvenile Justice.
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Adrian awards: St. Petersburg-based Paradise Advertising, Digital and Entertainment succeeded among top international marketing firms to win the Platinum award on behalf of Seminole County Convention and Visitors Bureau at the Adrian Awards gala in New York. It won Best Complete Campaign for "Orlando's Wild Side," adding to its 40 Adrian Awards for 2013.
The awards are a global competition featuring the leaders in the travel, tourism and hospitality industries from more than 35 countries. A top panel of more than 200 international judges, under the guidance of the Hospitality Sales and Marketing Association International, evaluates thousands of entries from across the globe and determines the most outstanding accomplishments in the fields of advertising, digital and public relations.
Help for YMCA: Cure on Wheels Inc. founder Richard Spade presented Tampa area YMCAs with a check in support of the Livestrong at the YMCA program, a free 16-week program focused on the holistic healing of cancer survivors.