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Burger 21 planned for New Tampa; Soap Factory opens on Palm Pointe Drive

NEW TAMPA — The owners of year-old Burger 21, an upscale hamburger restaurant, are moving forward with plans for expansion.

The original Burger 21 restaurant opened in 2010 in Westchase. In October, the owners launched a second restaurant in Carrollwood.

In the spring, they plan to open a third Burger 21 in New Tampa at Bruce B. Downs Boulevard and Trout Creek Drive, said Alisha dos Santos, a spokeswoman for Front Burner Brands, which owns Burger 21.

The company, which also owns other restaurant chains including GrillSmith and the Melting Pot, also is considering two other sites for its burger operations, dos Santo said.

The expansions pit the chain against a formidable array of hamburger restaurants ranging from national chains to bay area-centered brands.

Burger 21, its owners say, is decidedly different.

"I think the main thing about Burger 21 is we consider ourselves a restaurant that delivers chef-inspired taste without that chef price," dos Santos said.

The restaurant, she said, is family-friendly with a bustling lunch crowd. Burgers sell for $5.75 to $10.50. The restaurant offers 21 varieties of burgers including tuna, black bean, buffalo chicken, shrimp and veggie. The menu also includes hot dogs, fries, salads, milk shakes, hand-dipped floats, beer and wine. For kids, options include peanut butter and jelly or grilled cheese sliders.

The Carrollwood location is at 11777 N Dale Mabry Highway. Hours are from 11 a.m. to 9:30 p.m. Monday through Thursday, 11 a.m. to 10 p.m. Friday and Saturday, and 11 a.m. to 9 p.m. Sunday. For more information, call (813) 405-3595.

Soapmaker turns hobby into business

Making soaps started as a hobby for Dina Good.

Then barely a month ago, she and her husband, Michael Good, opened the Soap Factory and now offer 70 different kinds of soaps.

Customers can sit at the soap bar and mix up their own batch of bath goods. The store also is available for soapmaking birthday parties.

Good said the handmade soaps are made in loaf molds with fewer than six ingredients, including a detergent-free base, glycerin and oils. The soaps are hypoallergenic and do not leave a film on your skin or in your shower, she said.

An inch-thick slice weighs 6 ounces. Most varieties sell for $6.95.

Good's favorite soap is Lavender Bliss, made from a blend of lavender essential oil and sandalwood that she said makes for a clean, simple scent. Seasonal scents include Peppermint Stick, Gingerbread Cookie and Figgy Pudding.

"I could make them all day long," Good said. "I just have to stop myself."

She said customers are surprised by the designs she swirls into the soaps depending on the scent. For a bar that smells like gardenia, she'll make white flowers with green leaves.

The Soap Factory, 17024 Palm Pointe Drive, is open from 10 a.m. to 7 p.m. Monday through Saturday and noon to 5 p.m. Sunday. For more information, call (813) 971-1511.

Information from Times archives was used in this report. If you know something that should be Everybody's Business, contact Ileana Morales at

Burger 21 planned for New Tampa; Soap Factory opens on Palm Pointe Drive 12/15/11 [Last modified: Thursday, December 15, 2011 3:30am]
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