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Charming Charlie, Basic Black Collection to open at Shops at Wiregrass

Times staff

WESLEY CHAPEL — Get ready to be charmed.

Charming Charlie, a Houston retailer that specializes in costume jewelry and other accessories, is coming to the Shops at Wiregrass.

The store, which is expected to open by early summer, uses chandeliers and upbeat music to make customers feel like they "just stepped into a party," according to its website. Merchandise is also arranged by color, so shoppers can make a beeline for something to match that special outfit.

Charming Charlie, which was named the Hot Retailer of the Year for 2010 by the International Council of Shopping Centers, has six stores in Florida; the new store would be the first for the Tampa Bay area. It also is opening seven other stores around the country by the end of this month. Visit for information.

Another store opening soon at Wiregrass is Basic Black Collection, which formerly operated in the SuperTarget shopping center on Bruce B. Downs Boulevard.

Owner Sydney Alexander is a graduate of the Fashion Institute of Technology and earned a degree in fashion buying and merchandising. She has worked in the fashion industry for more than 11 years, including four years at Neiman Marcus.

The shop specializes in unusual and customized clothing and accessories. Visit for information.

Charming Charlie, Basic Black Collection to open at Shops at Wiregrass 03/08/11 [Last modified: Tuesday, March 8, 2011 8:12pm]
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