Picture 300 artists spread out the length of Franklin Street and you're visualizing Raymond James Gasparilla Festival of the Arts.
The street fair, Saturday and Sunday, offers original works in mixed media, photography, sculpture, ceramic, fiber, glass, woodwork and jewelry culled from 1,000 applicants.
Juror Martha Connell of Atlanta will award $75,000 in various categories, including the top $15,000 Raymond James Financial Best of Show.
A new $4,500 prize comes from the estate of the late Roddy Brownlee Reed, a Tampa artist considered to be a "potter's potter.'' The award criteria will include longtime participation in the art festival, now in its 39th year.
Reed's estate has also donated one of his pinch pots to be given in a drawing. Enter to win at any of the festival information tables.
The winning artwork will be on display 8:30 to 10 a.m. Sunday in the TECO Plaza atrium, said festival co-chair Kenya Reddy. People can buy the winning entries in that location, rather than roam the entire festival.
The artwork will then be returned to the artists' booths.
"That's one-stop shopping," Reddy said.
Prizes will be announced Saturday at an invitation-only party in the atrium.
Organizers expect more than 250,000 art enthusiasts throughout the weekend to enjoy the artwork, musical entertainment and children's activities.
Amy Scherzer can be reached at email@example.com or (813) 226-3332.