Tatyana Frost took one look at the spacious floor at the Regent event center and exclaimed, "This is the place."
Frost's vision of a holiday charity ball came into focus in 2012 after choosing the Regent and partnering with one of the students from her Way 2 Dance Studio, Savage IT Consulting owner Bob Savage. Savage stepped up to be a sponsor but ended up being a co-producer and the event drew more than 200 despite only a few weeks of planning.
Now in its third year, the Holiday Charity Ball appears poised to draw even more folks to the Regent on Dec. 11 from 6:30 to 10:30 p.m.
"It's amazing," Frost said. "Every year people start talking about it earlier and earlier. There are not so many places to go where people can dress up and dance."
To be clear, Frost's vision always included fun dancing and fancy fashions. Attire is black-tie optional with men asked to wear suits and women asked to wear semiformal attire
A red carpet entrance with paparazzi and music, live and interactive entertainment, a silent auction, food from 3C's catering and a cash bar add to the festivities.
Attendees are encouraged to bring an unwrapped toy for the Toys for Tots campaign. All proceeds will go to the charity. Individual tickets are $45. To purchase tickets and learn more about the event, go to holi daycharityballbrandon.com.