At first, Zaniyah and Isayah Mosley seemed content to sit back and watch mom. But business doesn't work that way and the youngsters soon found themselves out front on the sidewalk, tempting passers-by with doughnut holes and cups of pineapple lemonade.
"When the word got out we were here, we got a lot more people," said Isayah, 9.
With gentle prodding from their mother, Felnicia Mosley, the two children are learning firsthand about marketing and promotion. The hot afternoon sun on Sunday provided extra help as customers lined up to buy the icy drinks, festooned with cherries and tiny paper umbrellas.
"It's $1 for regular and $2 for large," said Zaniyah, 7.
At the Hyde Park Village Fresh Market, a farmers market that runs the first Sunday of every month from 10 a.m. to 3 p.m., children are joining the scores of other vendors and learning what it takes to run a business.
"It's a way to get them to learn about responsibility," Felnicia Mosley said. "They get to keep half the money. The other half will go into a savings account."
The Tampa family said they heard about the Kids Market after seeing a TV news report. They completed an online application and arrived early, squeezing lemons and adding pineapple chunks to make their concoction stand out from the rest.
About 10 kids set up booths, selling handicrafts like homemade jewelry, greeting cards and lemonade. The products were fashioned by the children, often with beads, filament, glue and other craft-store items.
The brainchild of healthy-living booster Marisa Langford, the Kids Market began in January as an activity to bring children and parents together and to bolster the outdoor market. Langford is known locally for running nutrition and exercise for children and adults.
Friends and business acquaintances Andrea Bowe and Regina Hord took over the market this past month. They say they hope to entice more entrepreneurial kids and parents to the market.
"Each kid vendor sells his own thing," Bowe said. "We can't have two kids selling the same thing, so they don't compete directly with each other. And they don't compete with the adult vendors."
The Glazer Children's Museum set up a shaded play area with Hula Hoops, sidewalk chalk, jump ropes, balls and other toys. Jake Dela Cruz, a 12-year-old DJ, played a mix of techno songs.
A few booths from the lemonade stand, three children mulled a question about their target audience as they sold necklaces and paperbacks repurposed to look like pink-and-blue hedgehogs. Pipe cleaners formed the tails.
"A lot of them are grown-ups, but we also get some kids," said Caprice Hord, 7, summing up her 7-to-70 demographic.
Sid Pinto, 11, sold bow ties made from beads, while sister Anya, 8, and her friend Sabby Allen, 11, sold homemade greeting cards. Dave Pinto and his wife, Surya, run an online graphics business, weegallery.com.
"This is the first time they are selling something they made themselves, so they're very excited," Surya said.
Rich Shopes can be reached at [email protected].