BRANDON — The 10th annual Brandon Blast will showcase over-the-top fireworks, yummy food and plenty of entertainment for youngsters. But, this summer's Brandon Blast will also benefit some area students.
Proceeds from the Fourth of July activities at Westfield Brandon mall will support children at Mango Elementary School in Seffner. The mall plans to help the school throughout the 2013-14 school year, said Dawn Arvidson, Westfield Brandon's marketing director.
During Brandon Blast, every fee paid for a bounce house, face painting or video game will be channeled to Mango Elementary School at 4220 State Road 579.
"The proceeds from these paid events will go back to our adopted school," Arvidson said.
Westfield Brandon selected Mango Elementary based on its needs and its application. The school wants money to help build a fitness trail, improve vocabulary performance and to outfit students with new shoes.
Arvidson said the mall views itself as a community partner and is thrilled to step up and help an area school. Mall officials loved the school's plans for the money.
The mall will also help Mango Elementary after Brandon Blast. Arvidson said there are plans to provide back-to-school supplies for Mango's students.
"We want to be part of giving back to our community," she said.
Brandon Blast hours are 5 p.m. to 9 p.m. on July Fourth. The evening's activities will center around the mall's restaurant courtyard and nearby parking lot. In addition to bounce houses, face painting, mobile video gaming unit, live music, a magician and food vendors, the mall's anticipated fireworks display will be unveiled at 9 p.m.
Other highlights of Brandon Blast are the mall's inclusion of several not-for-profits, such as the America Legion and Florida Blood Services. In addition, i9 Sports will set up an information booth and Busch Gardens will showcase its animals and characters.
Arvidson said families look forward to the Brandon Blast and all it brings to the area. She said they are happy to provide a fun-filled evening, with free and fee activities, for the community.
"We are the community center," she noted.
Monica Bennett can be reached at [email protected]