Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Pasco designer fills a niche with sports-themed clothes for women

Tracy Negoshian, 26, of Zephyrhills shows off one of her college sports-themed shirts for women fans of the USF Bulls.

Special to the Times

Tracy Negoshian, 26, of Zephyrhills shows off one of her college sports-themed shirts for women fans of the USF Bulls.

ZEPHYRHILLS — Tracy Negoshian wears her school spirit on her sleeves.

Literally.

She's a budding clothing designer trying to develop a niche: college sports-themed clothing for women.

A few years ago, Negoshion, 26, started creating funky team shirts while she was a student at the University of South Florida in Tampa.

At Bulls games, instead of wearing oversized men's jerseys or bulky college T-shirts, Negoshian would wear her own creations. Within minutes, she could jazz up a plain tee by adding cool slogans or blinged-out rhinestones.

Soon, a few of her friends were begging for Negoshian's tops.

Now, she has parlayed her USF marketing degree and "sassy and feminine" designs into a business called My Team Boutique.

Negoshian's own pink My Team Boutique clothing labels are tucked into each of the garments she sells on her Web site of the same name.

For starters, Negoshian offers items for three popular Florida schools — USF, University of Florida, Florida State University — and the University of Georgia.

Negoshian's cotton tees and sarong-type dresses are emblazoned with Negoshian's own lively logos such as a gator, bull, tomahawk or bulldog.

"It's fun, it's spirited," says Negoshian's friend and former colleague, Michelle Peters, 33. "It's almost like wearing a Pucci outfit to a (football) game."

Building the business

Peters and Negoshian used to work together as personal shoppers at an upscale department store in Palm Beach. Now Negoshian is a designer in her own right. The homemade T-shirts are a thing of the past. Now, a New York company manufactures the clothing.

Soon, Negoshian will start using authentic school logos on her garments, once her application for licensing rights is approved.

"I like the fact that (Negoshian is) a local girl and she's innovative," said Claudia Mandani of Dade City, a friend of Negoshian's family.

Right now, Negoshian is living with her mother and stepfather in Dade City, because she wants to save money to build her business. Negoshian, a Zephyrhills High School grad, logs 16 hour days taking and shipping out orders and also helps out as an assistant girls golf coach at Zephyrhills High.

There's a My Team Boutique storefront in downtown Dade City almost ready to open for business, too. In addition to her trendy $90 team dresses and $50 undershirts, she offers chunky team bracelets and bright earrings, too.

My Team Boutique has become sort of a family business, Negoshian's stepfather, Tom Smith, 59, is her business partner.

He's a real estate developer by trade who forked over six figures to help get the business of the ground.

Smith says, when it comes to college team garments, there is a big market for women's items. So, "if you find a hole, fill it," he says.

Negoshian and Smith hope to add on 16 more school teams by next year's football season.

"I wanted to work for myself so I just went after my dream," said Negoshian.

IF YOU GO: For information, visit www.myteamboutique.com or call Tracy Negoshian at (813) 600-8840.

Pasco designer fills a niche with sports-themed clothes for women 10/02/08 [Last modified: Friday, October 3, 2008 8:05pm]
Photo reprints | Article reprints

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Five ideas for party foods to bring to your potluck

    Cooking

    What's in a name? That which we call a casserole by any other name is still, well, a casserole. Generally a go-to for potlucks, casseroles are quick and easy to transfer, and they can feed a lot of people. But take a look at your next potluck table and count how many casseroles there are. You can change the game …

    iStockphoto
  2. Florida education news: School budgets, hiring freeze, new schools and more

    Blogs

    IN THE BOOKS: Gov. Rick Scott signs a new Florida Education Funding Program and several other education-related bills into Florida law. This year's new education laws …

    Gov. Rick Scott signed HB 7069 earlier in June, and on Monday added seven more education-related bills to Florida law.
  3. Palm Harbor bicyclist dies from injuries sustained in Bayside Bridge crash

    Accidents

    CLEARWATER — A Palm Harbor bicyclist died from injuries sustained last week when he was struck on the Bayside Bridge, according to the Florida Highway Patrol.

  4. Kremlin dismisses U.S. warning of chemical attack in Syria (w/video)

    World

    MOSCOW — The Kremlin on Tuesday dismissed the White House's warning that the Syrian government is preparing a new chemical attack and that President Bashar Assad and his military "will pay a heavy price" if it goes ahead.

    In this photo released by the Syrian official news agency SANA, Syrian President Bashar Assad, third right, prays on the first day of Eid al-Fitr, that marks the end of the Muslim holy month of Ramadan, at the Nouri Mosque in Hama, Syria, Sunday, June 25, 2017. [SANA via AP]
  5. EU announces record $2.7 billion antitrust fine on Google over search results

    Business

    BRUSSELS — The European Union's antitrust chief announced a record $2.7 billion fine against Google on Tuesday, saying that the powerful company illegally steered users toward its comparison shopping website.

    The European Union's competition watchdog has slapped a record 2.42 billion euro ($2.72 billion) fine on internet giant Google for breaching antitrust rules with its online shopping service. [Associated Press file photo]