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Pet calendar contest comes to mall in Clearwater

CLEARWATER — Got a pig that likes to ham it up or a chihuahua that wows?

Bring them to Westfield Countryside Mall on Saturday when the Humane Society of Pinellas unleashes its inaugural Pet Fashion Show and Calendar Kick-off Pawty.

"It's open to all species," said Twila Cole, shelter spokeswoman.

The style-studded event takes place inside and outside of Paw Paws, a pet boutique on the upper level near the main mall entrance between Macy's and JCPenney.

The top model, chosen by a panel of judges including HSN host Alicia Perez, will be one of 13 pets featured in the shelter's 2011 calendar, Celebration of Companionship.

Judges will base their decision, Cole said, on attire, personality and originality.

"We want the whole package. Are they having a good time up there? Are they hamming it up for the judges? Was the owner creative and original in putting together the outfit?"

But if your furred or feathered friends don't make the cut, don't fret.

There is another way they can be calendar stars.

Twelve additional calendar models will be chosen by a voting contest — voters pay $1 per vote — on the shelter's website at

Pet parents can upload photos — as many as they like — for a $10 donation per submission. Photos can also be e-mailed to or mailed to the shelter, 3040 State Road 590, Clearwater, FL 33759.

All 13 winners — one from the fashion show and 12 from the photo contest — will get a professional photography session with Rebecca Brittain and will be featured in the Celebration of Companionship calendar, available in November for $20. Advance orders for the calendar are $15 with a $3 mailing option.

Cole said she hopes the promotion will raise at least $5,000 for the nonprofit — and shed light on the special bond between humans and their pets.

"We're celebrating the pets we don't have to worry about in the calendar," she said. "It will show what life is like for those who have already found their forever home."


Fashion show for all species

What: Inaugural Pet Fashion Show and Calendar Kick-off Pawty, a benefit for the Humane Society of Pinellas, sponsored by The New Barker magazine, Paw Paws pet boutique and Westfield Countryside Mall.

When: Saturday from 11 a.m. to 1 p.m.; register at 11 a.m. Fashion show begins at noon.

Where: Paw Paws, a pet boutique on the upper level near the main mall entrance between Macy's and JCPenney.

For more information: Visit or call Twila Cole at (727) 797-7722,
ext. 222.

Pet calendar contest comes to mall in Clearwater 07/20/10 [Last modified: Thursday, July 22, 2010 3:21pm]
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