Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Pinkberry brings cool treats to WestShore Plaza

Pinkberry will host a grand opening at WestShore Plaza on Thursday. A Citrus Park location is set to open in June.

Photo courtesy of Pinkberry

Pinkberry will host a grand opening at WestShore Plaza on Thursday. A Citrus Park location is set to open in June.

CITRUS PARK — Mark the calendar: Hillsborough is finally hip enough for Pinkberry, the frozen yogurt shops of the stars.

The first Tampa Bay area franchise hosts a grand opening Thursday evening at WestShore Plaza, near P.F. Chang's.

The Citrus Park location at 7002 Gunn Highway, near Westfield Citrus Park mall, is scheduled to open around June 3.

All flavors and toppings are free during the WestShore grand opening from 6 to 10 p.m. for what the Los Angeles Times called "the taste that launched 1,000 parking tickets" when West Hollywood starlets and wannabes jostled for a Pinkberry fix. The shop will officially open April 8.

"Back when we launched in January 2005, there was nothing like it,'' says CEO Ron Graves. There are more than 100 Pinkberrys operating now.

"Success breeds competition. I do think there will be a shakeout over time,'' he said, "and quality and authenticity will win out."

Graves attributes the Pinkberry mystique partly to distinct taste and physical aesthetics.

"Quality over quantity, so there are just six flavors," he said, listing original, pomegranate, mango, coconut, chocolate plus one seasonal flavor, which will be lychee in April. Mini-cones start less than $2.

Ten fresh fruits are hand-cut every day. Dry toppings — more than 20 — range from granola to Belgian shaved chocolate to organic gummy bears.

"Bright, clean and energetic stores enhance the product,'' he said.

Store hours will be 11 a.m. to 10 p.m. weekdays and till 11 p.m. Fridays and Saturdays. For information, visit

Pinkberry brings cool treats to WestShore Plaza 03/31/11 [Last modified: Thursday, March 31, 2011 4:30am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. For Fourth of July, an American feast inspired by founding father Alexander Hamilton


    Are there a million things you haven't done? Is one of them throwing a patriotic party inspired by one of the founding fathers?

    Caribbean Pork With Potato Salad makes for the perfect Fourth of July meal.
  2. 'Baby Driver' literally turns heist movie genre on its ear, set to slick soundtrack


    Buckle up for Baby Driver, a movie so full throttle cool that you want to fist bump the screen. Style is the substance of Edgar Wright's inventive heist flick, a fresh, masterful synching of music and getaway mayhem, as if La La Land's traffic jam was moving, armed and dangerous.

    Baby (Ansel Elgort) is a getaway driver for heist arranger Doc (Kevin Spacey). Plagued by tinnitus, Baby tunes out his distracting “hum in the drum” by listening to music while he drives.
Sony Pictures
  3. Former mayor Rick Baker, left, is challenging incumbent Mayor Rick Kriseman, right, to become St. Petersburg mayor
  4. Life after HB7069 to be discussed at Pinellas school district workshop


    The Pinellas County school district is still trying to navigate life after the controversial passage of HB7069.

  5. Sens. Darryl Rouson, D-St. Petersburg, and Jeff Brandes, R-St. Petersburg, were among the highest-ranking local lawmakers on the Florida Society of News Editors' "Sunshine Scoreboard."