Financial adviser Dean Snyder hears the same complaint from his customers. They can't find his business.
Snyder's consulting company has sat at 1703 Thonotosassa Road between Plant Avenue (just west of Alexander Street) and the apex of Thonotosassa, Mobley Street and Baker Street for seven years.
But for at least some of Snyder's clients it might as well be on the dark side of the moon.
The problem is that Thonotosassa Road isn't contiguous and drivers, especially those heading south from Interstate 4, can become perplexed when they reach Baker Street.
On the other side of Baker, Thonotosassa turns into Lemon Street.
And just before they reach the Baker intersection, there's another Thonotosassa Road. It veers left, beckoning drivers to turn there. But then the road takes another puzzling twist: It dead ends a block later at Mobley Street.
Snyder's offices, meanwhile, are a block south on a section of Thonotosassa that is completely disconnected from the rest of the road.
It can get exasperating trying to clue-in customers, and Snyder said onboard navigational aids don't always work.
"You have three different Thonotosassa roads, east, west, north. It's ridiculous," he said.
Snyder has taken his complaint to City Hall and officials are listening.
Officials aim to hold a public meeting in the hope of gaining more input from business and property owners.
Basically, officials and business owners will have four options: Rename the one-block stretch that veers off from the main part of Thonotosassa; rename the portion that runs southeast from the apex to Reynolds Street; rename both portions; or do nothing.
So far, officials say they aren't leaning one way or another and want to hear from businesses before taking action.
"This is people's livelihoods we're talking about," Commissioner Dan Raulerson said.
Commissioner Rick Lott noted the renaming question has come up several times over the years and will likely keep surfacing until commissioners do something.
"If you look at the street on a map, it just doesn't make sense," he said. "We need to fix this, if that's what's best for the businesses."
City Manager Greg Horwedel said his office will contact every business and property owner that might be affected to alert them to the meeting, which, presumably, will happen this month or next month.
If commissioners vote to rename the road, the change won't take effect until Jan. 1, 2014.
Pam Conway, office manager at Bay Area Smiles, also known as the Tooth Caboose, might be among the dissenters.
She said her customers don't have problems finding the dental practice, which sits along the one-block stretch of Thonotosassa that veers off the main trunk of Thonotosassa (the part that heads to the interstate).
"It would be a huge inconvenience. It would affect all of our licensing, our insurance claims, all of our stationery. We'd have to contact our customers, our vendors. It would be huge," she said. "If they rename the street, they should rename the other portion."
Rich Shopes can be reached at firstname.lastname@example.org or (813) 661-2454.