Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Playboy magazine reverses position, brings back nudity (w/video)

SAN FRANCISCO — Naked women are back in Playboy magazine, ending a year-old ban on the nudity that made the magazine famous.

Playboy celebrated the reversal on Twitter and Facebook with the hashtag #NakedIsNormal.

The about-face came Monday with the release of Playboy's March-April issue. The 63-year-old magazine had banished naked women from its print edition because it felt the content had become passe in an era of online porn that is just a click away on personal computers and smartphones.

The decision to show less skin was made under the regime of Playboy Enterprises CEO Scott Flanders, who left the Los Angeles company last May to run eHealth Inc., a health insurance exchange.

Cooper Hefner, Playboy's chief creative officer and the son of magazine founder Hugh Hefner, called the nudity ban a mistake Monday in a post on his Twitter account .

"Nudity was never the problem because nudity isn't a problem," Cooper Hefner wrote. "Today we're taking our identity back and reclaiming who we are."

Playboy declined further comment.

Magazine expert Samir Husni said the prohibition on nudity probably alienated far more readers than it attracted.

"Playboy and the idea of non-nudity is sort of an oxymoron," said Husni, a journalism professor at the University of Mississippi. "They are always going to have the stereotype as a nude magazine."

Now that nudity is back in its fold, Playboy is still going to have to figure out how to appeal to a younger audience that has grown up in a digitally driven age where nudity has become commonplace.

"The people who grew up with Playboy magazine are starting to fade away so they will have to figure out what the millennial generation wants in the 21st century if they are going to survive," Husni said.

That challenge may fall largely on Cooper Hefner, 25, who replaced his 90-year-old father as Playboy's chief creative officer last summer.

Playboy re-embraced nudity with an issue boasting several pictorial spreads of naked women, including Miss March, Elizabeth Elam, and Miss April, Nina Daniele. The issue also features an interview with actress Scarlett Johansson and pieces on actor Adam Scott and CNN host Van Jones for those who say they only read Playboy for the articles.

This image released by Playboy shows Playmate Elizabeth Elam on the cover of the March-April 2017 issue of the gentleman's magazine. Naked women are back in Playboy magazine, ending a year-old ban on the nudity that made the magazine famous. The about-face came Monday, Feb. 13, 2017, with the release of Playboy's March-April issue. [Gavin Bond | Playboy via AP]

This image released by Playboy shows Playmate Elizabeth Elam on the cover of the March-April 2017 issue of the gentleman's magazine. Naked women are back in Playboy magazine, ending a year-old ban on the nudity that made the magazine famous. The about-face came Monday, Feb. 13, 2017, with the release of Playboy's March-April issue. [Gavin Bond | Playboy via AP]

Playboy magazine reverses position, brings back nudity (w/video) 02/14/17 [Last modified: Tuesday, February 14, 2017 8:16am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Lightning: Jon Cooper takes unusual tact to create mistmatches

    Lightning Strikes

    Tampa Bay Lightning head coach Jon Cooper argues the called as his team gets a faceoff violation, leading to penalty and #Caps PP goal, during second period action at the Amalie Arena in Tampa Monday evening (10/09/17).DIRK SHADD   |   Times
  2. Editorial: A neighborhood under attack unites

    Editorials

    Three murders in two weeks understandably have Tampa's Seminole Heights neighborhood on edge. But Tampa police and residents are working together to find the killer and are connecting in ways that will strengthen the community in the long run. This is the best reaction to the tragedy of the three deaths, and it should …

    Seminole Heights residents came together in a candlelight vigil Sunday night to pay respect to the families and to demonstrate that they will not be cowed into staying indoors.
  3. Students at middle school pretend to rape black classmates on Snapchat

    Nation

    The Snapchat had just about every offensive topic the middle school students could cram into a video clip: race-based simulated sexual assaults, profanity-laced slurs and repulsive language that shocked whoever the intended audience was - and, eventually, many more people.

    Students at a Virginia middle school pretended to rape other students on video, which was shared on Snapchat. Reports say white members of a football team enacted the rape scenes while in the locker room. This photo of a standard locker room is courtesy of Wikimedia Commons.
  4. Seminole Heights restaurants face struggles amid killings, post-Irma

    Food & Dining

    SEMINOLE HEIGHTS — The neighborhood's hip circle of popular, well-regarded restaurants is feeling the squeeze in the wake of a recent killing spree. And the timing is rough.

    Ella's American Folk Art Cafe. Times files
  5. St. Pete-Clearwater holding food, supply drive for hurricane refugees

    Airlines

    CLEARWATER — St. Pete-Clearwater International Airport and Allegiant Air are holding a food and supply drive for the Hispanic Outreach Center in Pinellas County. The event, which will benefit refugees displaced by Hurricane Maria, will be held Tuesday from 5 p.m. to 8 p.m. at the airport at 14700 Terminal Blvd.

    St. Pete-Clearwater International Airport and Allegiant Air are hosting a food and supplies drive Tuesday for refugees displaced by Hurricane Maria. | [Times file photo]