Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Q&A: The world of Super Bowl ads

The world of Super Bowl ads

I have a question about Super Bowl ads. As we all know, they sell for enormous amounts of money. But how do they set the number of ads to be sold? Also, what if the game goes into overtime or runs longer than expected, and they have already shown all of the ads that were sold?

The National Football League and the TV network showing the Super Bowl decide how much advertising time the game will have.

The Super Bowl has never gone into overtime. But if it does, the advertising gets complicated. The networks don't just repeat ads from earlier, but they do have ads ready to go. That's because advertisers lock in spots for overtime, but they don't pay unless the ads air, said Kyle Acquistapace, media director of ad agency Deutsch. The air time — sold in 30-second chunks — costs about the same as ads during regular play.

Some of the ads might have been scheduled for the postgame coverage, and some are altogether new ads. Essentially, everything is subject to negotiation between the advertisers and the TV network. For example, a deal might specifically include the opportunity to get into the game if it goes into overtime, for which an advertiser might pay extra. Sometimes an advertiser will get an overtime ad slot in exchange for buying commercial time on other broadcasts, Acquistapace said.

Advertising slots for the 2011 Super Bowl on Feb. 6 in Arlington, Texas, are close to being sold out, Fox says, with the going rate of about $3 million for a 30-second commercial.

'Good luck' New Year's foods

What is the meaning of the different foods eaten on New Year's Day?

The foods represent good luck and prosperity. Different countries have different traditional foods to eat on New Year's Eve or New Year's Day. Some examples:

• In the South, many people eat black-eyed peas and collard greens. The peas symbolize coins and the green paper money. If rice is added, the extra water symbolizes an increase in riches.

• Some areas of the United States and Europe serve cooked greens such as cabbage and sauerkraut for luck and fortune.

• Others supplement the greens with pork, which supposedly symbolizes moving into the future because of how a pig roots forward.

• Eating fish is another way to ensure good luck in North America, Asia and Europe. Fish move forward and also can symbolize abundance because they swim in large schools.

• Long noodles are eaten in many Asian countries in hopes of bringing a long life.

• In Italy, lentils are eaten because they are said to resemble coins.

• Some Mediterranean countries eat pomegranates, long associated with abundance and fertility.

• In parts of Spain, Portugal and other former Spanish colonies such as Brazil, Mexico and Cuba, grapes are the food of the day.

Q&A: The world of Super Bowl ads 12/26/10 [Last modified: Sunday, December 26, 2010 3:30am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. On the Camino de Santiago, Day 21: Tears of love and parting mark the beginning of the final leg of a pilgrim's journey.


    Day 21: León to Hospital de Orbigo: 32.6 km, 8.75 hours. Total for Days 1-21 = 498 km (309 miles)

  2. Pinellas detectives investigating shooting that led to car crash

    Public Safety

    LARGO — Pinellas Sheriff's detectives are investigating a shooting that investigators said led to a man crashing his car after he was shot in the abdomen early Tuesday.

  3. Trump tweets, McCain return set stage for health bill vote (w/video)


    WASHINGTON — President Donald Trump urged Republicans to "step up to the plate" for Tuesday's crucial Senate vote on their bill eviscerating much of the Obama health care law. The stage was set for high drama, with Sen. John McCain returning to the Capitol to cast his first vote since being diagnosed with brain …

    President Donald Trump, accompanied by Vice President Mike Pence, Health and Human Services Secretary Tom Price, and others, speaks about healthcare, Monday, July 24, 2017, in the Blue Room of the White House in Washington. [Associated Press]
  4. Teenage driver livestreams crash that killed sister in California (w/video)


    FRESNO, Calif. — A teenage driver lost control of her car while she was livestreaming on Instagram and recorded part of the crash that authorities say killed her younger sister in California.

    This July 22, 2017 photo provided by the Merced County Sheriff, shows Obdulia Sanchez in Merced, Calif. Sanchez has been arrested in California on suspicion of causing a deadly crash that she recorded live on Instagram. She was booked into the Merced County Jail on suspicion of DUI and vehicular manslaughter after Friday's crash that killed her 14-year-old sister and badly injured another 14-year-old girl. [Merced County Sheriff via AP]
  5. Fiancee: Clearwater driver in truck trafficking case helped people


    LOUISVILLE, Ky. — When a long-haul truck driver from Clearwater called his fiancee Sunday from a jail more than 1,000 miles from home, he had only a few minutes to describe the gruesome events that led to him being charged with a crime in which he could face the death penalty.

    James Mathew Bradley Jr., 60, of Clearwater, center, is escorted out of the federal courthouse following a hearing, Monday, July 24, 2017, in San Antonio. Bradley was arrested in connection with the deaths of multiple people packed into a broiling tractor-trailer. [Associated Press]