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Q&A: Yes, George Clooney was married

Yes, George Clooney was married

When, where and for how long was George Clooney married to Talia Balsam? My friends think I'm making this up.

George Clooney was indeed married once, to actor Talia Balsam, from 1989 to 1993.

He told Parade magazine in 1998 that he fell in love with Balsam while they were in a theater production together in Los Angeles in the early 1980s. He had been dating Kelly Preston, who is now married to John Travolta.

Clooney pursued Balsam even though she was seeing someone else. They dated, broke up, dated, then married years later, but divorced after about three years.

"Talia and I were together for a long time," Clooney said in the Parade interview. "She was the girl I chased and was in love with, the girl I always wanted to marry. I was 28, and in Kentucky when you get to be that age, you're supposed to get married, and you know exactly what the marriage should be like. I had this image of marriage. When ours didn't exactly fit that image, I thought it didn't work. I wasn't very bright about it. We had to reconstruct our marriage a little bit, and I wasn't willing to do that. I walked away. I could have been scared. Maybe I wasn't ready to be married. It was my fault all the way down the line."

Clooney, 49, has often said he won't marry again. He's currently dating Elisabetta Canalis, a 31-year-old Italian model and actor who appears on TNT's Leverage.

Balsam, 51, has worked regularly and is currently in the cast of the AMC TV series Mad Men with her husband, John Slattery, 48.

There's a method to repeat ads

Who decides at what point in a TV show a particular ad is displayed? Sometimes you see the same one many times in a half-hour.

We talked to our TV partners at Bay News 9 and got the following explanation:

TV stations sell their products by time period or day part, and Bay News 9 structures the periods based on general viewing patterns. These time specifications are outlined by the sales department.

The commercials are then placed via computer into the available commercial breaks by the station's traffic department. The computer is programmed to offer an advertiser a fair and equal rotation, making it a combination of both strategy and randomness.

Some clients may request specific programs and breaks. When that happens, it's a function of both the sales and traffic departments working together to meet the client's request.

On frequency, there is a marketing theory that it takes three times for an individual to see a message before they respond. Many advertisers employ that strategy. But because people change channels and walk in and out of the room when shows are on, it takes many more exposures to ensure any one person is reached a minimum of three times.

Q&A: Yes, George Clooney was married 09/21/10 [Last modified: Tuesday, September 21, 2010 8:23am]

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