CLEARWATER — Mayor Frank Hibbard expressed concerns last year when the DVD Da Hood Gone Wild showed the city's North Greenwood in a negative light.
So much so that Hibbard and a group of North Greenwood community leaders began meeting monthly in a search for solutions to some of the area's problems.
Now Da Hood Gone Wild Volume 2 is out.
"I'm not happy about it, but obviously I can't stop it," Hibbard said of the Dec. 12 release. "All we can do is to continue to improve the community."
Strangely enough, one of the DVD's producers, SemieAkeem Cortez Hearns, said he wants the same thing as the mayor.
"I want the environment to change," said Hearns, 20. "I want the video to spur change."
Both DVDs depict the North Greenwood community as a place where street brawls, drug deals and gun toting are the norm.
Volume 2 shows young men holding wads of money. It also shows young women fighting so viciously that in one case a person's head is slammed against a wall while crowds of people encourage the fighting.
Women are shown dancing provocatively and shiny cars with flashy rims roll down Dr. Martin Luther King Jr. Boulevard.
"The real story is the guy who is helping to produce the DVD," Hibbard said. "He's a scumbag. I think he is profiting on other people's misery."
Bill McArdle assisted Hearns and Allan Burney with the production of the two DVDs. He declined to comment on the mayor's remarks.
Burney and Hearns recorded much of the footage in 2005-07. Childhood friends, they were raised in North Greenwood and said they were creating a documentary of their environment.
Shortly after the first DVD hit the streets, Burney, 20, was arrested and charged in a murder that occurred in North Greenwood. He says he is not guilty and has been in the Pinellas County Jail for the past 14 months.
This week, a judge set April 28 as a trial date for Burney and Gaylord Shaw, another man charged in the slaying.
A disclaimer on the DVD's cover warns that the footage "is extremely graphic and contains partial nudity and violence."
It goes on to say: "They will say this DVD is all an exaggeration. This DVD is real. No fights were staged or encouraged. For all of the people on the outside saying this video is hard to watch, imagine living in it!!"
Demorris A. Lee can be reached at 445-4174 or email@example.com.