DUNEDIN — QR codes, those black and white pixilated barcodes, are popping up everywhere these days — in magazines and newspapers, on cereal boxes and T-shirts.
And now they're coming to a scavenger hunt near you.
Dunedin's second annual Orange Festival is slated for July 2, and organizers are wasting no time jumping on the digital bandwagon to promote it. They've designed a high-tech scavenger hunt that begins Saturday and runs for two weeks.
Here's how it works:
Hunters visit designated area locations and scan QR codes with their smart phones for clues. The hints will lead them to sites where they will locate one of numerous orange murals painted by Steve Spathelf, an artist who has painted more than 100 around town.
Document the correct address of the 30 selected murals and a new Apple iPad may be yours.
No smart phone?
The QR clue at each location will be given verbally upon request.
For the uninitiated, Quick Response codes are scanned by cameras on smart phones to provide information or launch a website. The smart phones must be enabled with code-reading software. If not, apps are readily available.
"We were brainstorming for different ideas to make the Orange Festival bigger and better this year and we came up with this concept," said Dan Zucker, chairman of the board for the Dunedin Chamber of Commerce. "We're hoping we have lots of participation and excitement — and lots of correct entries."
Download locations, rules and forms at dunedinorangefestival.com to get started.
Submit answers online by 5 p.m. June 25. All correct entries will be entered into a drawing. The winner will be announced at the Orange Festival and need not be present to win.
"Here in Dunedin we love to be cutting edge," Zucker said.
Submit ideas for Diversions features to Terri Bryce Reeves at firstname.lastname@example.org. Events must take place in north Pinellas.