TAMPA — A new Web series produced in Tampa is poised to bring the young drivers of open-wheel racing to a larger audience, with Tampa Bay as a backdrop.
Adam Goodman, president and CEO of the Victory Group communications firm, announced the launch of Road to Indy Television at a news conference Friday night.
Part of the Mazda Road to Indy, which serves as a training ground for young drivers, the Web series will highlight open-wheel racing's up-and-comers in an effort to hook a younger audience and create new, lifelong racing fans.
The Firestone Grand Prix of St. Petersburg telecast promotes St. Petersburg and Tampa Bay to a global audience each year, Goodman said. But the Web series has the potential to show Tampa Bay and Florida in a new way: an all-season state where drivers can race and train year-round.
A crew will travel the country for the next 24 weeks on the racing circuit to film and interview young drivers, and the production will happen in Tampa at the Victory Group's studios. The 15-20 minute episodes will come out biweekly online at roadtoindy.tv.