YBOR CITY — If the Ritz Theater could talk, it might describe how it feels to die and come back to life, time after time after time.
Since it opened in 1917 and expanded in the 1930s, the building at 1503 E Seventh Ave. has seen silent films, all-day matinees, live nude shows, plays, rock concerts, foam parties and black-tie affairs. It has answered to the names Rivoli, Ritz, Manchester and Masquerade.
Its marquee has been Ybor's sign of the times and a testament to the staying power of old theater buildings in Tampa.
After an almost two-year hangover, the Ritz is back, with a $750,000 facelift. The Capitano family, which bought the theater 20 years ago, didn't want to invite another club into the historic building. Instead, they turned it into a four-room event venue.
The Ritz hosted its first event in March and is now open for weddings, concerts, galas and other parties. Owners have big plans to use it during next year's Super Bowl and say a famous band has booked the stage. An invitation-only grand opening party is planned for June.
The big, circular, art deco mirrors still greet guests in the grand foyer. The black-and-white tile floors have been deep cleaned. The bathrooms, dressing rooms and 25- by 44-foot stage are all new, as are the high-tech lights.
"It's a blank slate," said executive director Nicole Capitano Nassif. "But it has character."
Glimpses of the Ritz's past
Audiences packed the Rivoli for Blood and Sand, which a poster billed as "The love epic of a Spanish Toreador. Imagine Valentino, a dare-devil Toreador, a fiery Spanish lover!" Admission: Children, 15 cents; adults, 35 cents.
Angie Tripolino Zambito, 82, of North Tampa says the theater is where her boyfriend, Rosario Puleo Zambito, asked her to marry him. "Right there at the theater, gee. You know, we would sit as far back as we could so nobody could see us. He would actually be kissing me on the cheek. That's how he proposed."
They were married for 40 years when he died in 1984.
Nick DiMaggio, a regular in the '60s, said, "When A Hard Day's Night ran one Saturday afternoon, the theater was sold out to the walls. There were people standing against the side walls and along the back of the theater. The manager, evidently fearing a possible riot, turned the house lights up, walked on stage just before the film began, and gave the audience a stern warning that everyone would be given a refund, and the theater would be shut down, if there was any screaming or rowdiness or excessive noise. They ran the entire feature with the house lights turned up."
'60s and '70s
"There was a consistent tone, during the sexual revolutions of the '60s and '70s, to any news story about the Ritz: all negative," according to a 1984 article in the Tampa Tribune. "Undercover cops continually arrested burlesque dancers like '48-24-36 Queen of the College Campus' Anne Howe and 'Minnie the Mermaid' for flashing more flesh than local law allowed in public. Judges frequently viewed the theater's blue movies, like Man and Wife and Animal Lovers and declared them 'lewd.' "
About a dozen people living in dilapidated apartments above the former Ritz Theater protested their eviction by Freedom Savings and Loan Association. One resident complained that tenants weren't told they had to leave until the day Freedom Savings officials began changing door locks.
"The Ritz presents mostly alternative rock acts, from Nine Inch Nails to Fishbone to Deicide," a St. Petersburg Times story says. "The bands that take to the club's generously sized stage usually set their knobs to ear-splitting volumes, so it's difficult to assess the room's acoustics. The Ritz is an especially good spot for people-watching — outrageous clothes, hairdos and chalky pallors are everywhere."
A tragic melee ensued during a heavy metal concert by the band Corrosion of Conformity. Two women knocked over a man in the mosh pit, which led to a brawl. The man stabbed four people, killing one, before running out of the club brandishing a knife.
The club closes after the property's developers, Capitano & Garcia LLC, filed a lawsuit alleging the Masquerade nightclub owed more than $90,000 in rent and other costs.
Alexandra Zayas can be reached at firstname.lastname@example.org or (813) 226-3354. Information from Times archives and USF Special Collections was used in this story.
The Rivoli Theatre in Ybor City.