Wednesday, November 14, 2018
News Roundup

The St. Pete Pier takes another step forward

ST. PETERSBURG — Development of the city’s long-awaited pier advanced another step Thursday.

The City Council approved a $15 million construction contract and additional money to design a waterside restaurant, build a playground and ferret out naming rights possibilities for the 26-acre Pier District.

The grand opening of the city’s new pier is scheduled for early fall of 2019. Because that deadline is an issue, Alan DeLisle, the city’s development administrator, told council members that staff is working feverishly to meet the schedule.

"We recognize that there’s a lot here," he told them about the number of decisions they faced at Thursday’s meeting. "This is really the start of it, because we are going to be coming with waves and waves and waves of approvals on different aspects on this."

Noting that the deadline for finishing the project has fluctuated, City Council member Ed Montanari wondered whether the summer 2019 completion date would slip further.

City architect Raul Quintana said it would not.

Behind the scenes, the city is gearing up to market the area and has applied to make "St. Pete Pier’’ a registered trademark.

"It’s a signature destination," said Nina Mahmoudi, the city’s marketing director.

"It’s just kind of another order of business. We want to take our name seriously and be able to use it as a formal name when we are doing our marketing efforts. Much like in California, where you have the Santa Monica Pier."

She said city officials have not yet discussed specific guidelines for how people will be allowed to use the trademarked St. Pete Pier name. It will, she said, be the official name for the entire area that begins on the edge of downtown and extends 1,265 feet into Tampa Bay from its southern bridge. The city has been referring to the expanse as the Pier District.

Mahmoudi said the decision to register the name has nothing to do with a problem in 2015, when the city had to stop calling the project Pier Park. It was the name given by the architects who designed the initial phase of the project. Pier Park, though, was challenged by the St. Joe Co., owner, developer and manager of real estate in Florida. St. Petersburg was infringing on its trademark rights, it said.

That year, Pier Park quietly became the St. Pete Pier.

Registering the words is "part of our process," Mahmoudi said. "We want to be as formal as we can about everything."

The trademark application, submitted in June 2017, cost $1,575, a drop in the bucket for the $76 million project.

PREVIOUS COVERAGE: Concrete makes St. Petersburg pier plans more real

Council members also approved a $15 million guaranteed maximum price from Skanska USA to construct the pier approach, an area that begins near Spa Beach, runs to Bayshore Drive NE and will include a playground and the former Pelican Parking Lot, where Doc Ford’s Rum Bar & Grille will be built.

Skanska will get an additional $121,500 for pre-construction services for Doc Ford’s, the playground and other site work.

The council also authorized an additional $589,254 for W Architecture of New York, which is designing the approach with local architects Wannemacher Jensen. The city will pay the architects a total of $2,457,284.

Chris Ballestra, the city’s managing director of development coordination, told council members that Doc Ford’s will be elevated on piles and have a flat roof line. He added that the restaurant will use its own architect for the interior, which will feature the traditional Doc Ford’s look.

"The exterior will be consistent with the architecture of the other pier structures," Quintana said.

The council agreed to a 10-year agreement — a time period limited by the city charter — with Doc Ford’s to lease 10,000 square feet of indoor and outdoor space on the waterfront in the Pelican lot. The base rent will be $370,000 a year.

Also on Thursday, council members approved a contract, not to exceed $700,000, with Earthscape of Ontario, Canada. The company will design, fabricate and deliver custom play equipment for the playground, which will be built near the former Dolphin parking lot. Money for this part of the project and other "enhancements" will come from $10 million of $14 million in funds once designated for a mixed-use transportation facility in the city’s downtown.

Another contract, with Sports & Properties, was also approved. The Raleigh, N.C., firm will evaluate the pier district’s potential for generating revenue from naming rights. That contract is for $98,000, plus commissions based on a percentage of revenue generated from naming rights agreements. DeLisle, invoking Chicago’s internationally known Millennium Park, said any acknowledgement plaques at St. Petersburg’s pier will also be tastefully done.

It was also a day for council to celebrate a $250,000 donation from the American Academy of Dermatology for a shade structure adjacent to Spa Beach.

Contact Waveney Ann Moore at [email protected] or (727) 892-2283. Follow @wmooretimes.

Comments
Florida woman steals lobster from Red Lobster tank, tells deputies she was 'blacked out drunk'

Florida woman steals lobster from Red Lobster tank, tells deputies she was 'blacked out drunk'

The lobster never saw it coming. And it was never seen again.
Updated: 12 minutes ago
Sports Day Tampa Bay podcast: Mailbag: Bucs quarterbacks, Dirk Koetter’s future, more

Sports Day Tampa Bay podcast: Mailbag: Bucs quarterbacks, Dirk Koetter’s future, more

Rick Stroud takes your mailbag questions on today's mailbag episode.
Updated: 1 hour ago
Disney World banned a man who waved 'Trump 2020' banner on Splash Mountain

Disney World banned a man who waved 'Trump 2020' banner on Splash Mountain

Dion Cini calls his photos at Florida's Walt Disney World Resort "guerrilla marketing."One picture shows the 49-year-old with a slight smile, holding a "Trump 2020" banner on the Splash Mountain log ride. Another shows him on a ro...
Updated: 1 hour ago
Chick-fil-A now offering delivery, celebrates by giving away free sandwiches

Chick-fil-A now offering delivery, celebrates by giving away free sandwiches

Chick-Fil-A will give away free classic chicken sandwiches to customers who order at least $5 worth of food from DoorDash, a delivery service.
Updated: 1 hour ago
Forecast: At long last, cool fall temperatures in Tampa Bay are a day away

Forecast: At long last, cool fall temperatures in Tampa Bay are a day away

A cool breeze, clear skies and sweaters should be the defining features of this weekend as a cold front sweeps over Tampa Bay. A welcome change after a week of heat and humidity.
Updated: 1 hour ago
It seems that Madden knows something the Buccaneers don’t

It seems that Madden knows something the Buccaneers don’t

For the fourth straight season, Madden is on track to accurately predict Tampa Bay's win-loss record.
Updated: 3 hours ago
10 things about Blake Snell’s Cy Young worthy season

10 things about Blake Snell’s Cy Young worthy season

10 things about Blake Snell's Cy Young worthy season:* His 1.89 ERA in third best among AL pitchers in the DH era (since 1973), trailing unanimous Cy Young award winners Ron Guidry, 1.74 for ' 78 Yankees, and Pedro Martinez, 1.74 for '00 Red Sox.* Hi...
Updated: 3 hours ago
These are the 'worst toys' of the holiday season

These are the 'worst toys' of the holiday season

A Black Panther "slash claw" and a plastic Power Rangers sword are among the items topping a consumer safety group's annual list of worst toys for the holiday season.
Updated: 3 hours ago
Tampa takes top Florida city for singles, but overall Florida not best state for love

Tampa takes top Florida city for singles, but overall Florida not best state for love

WalletHub recently released its "Best & Worst Cities for Singles" and Florida didn't fare all that well. Tampa was able to take the 29th spot making it the best performing city in the Sunshine State.
Updated: 4 hours ago
Treshaun Ward, Ahmarean Brown decommit from Maryland

Treshaun Ward, Ahmarean Brown decommit from Maryland

Two of the area's top recruits in the 2019 class, Tampa Bay Tech running back Treshaun Ward and Jefferson receiver Ahmarean Brown, both reneged on their commitment to Maryland on Tuesday.Their decisions, each made via Twitter, come nearly two weeks a...
Updated: 4 hours ago