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Think of the famous bins in history: "Bin and Jerry's." "Bin Franklin." "Bin Hur."
The bin wordplays are part of a new Hillsborough County advertising campaign to persuade more residents to recycle.
Besides the ads, county officials have launched a new Web site, hillsboroughrecycles.org, where residents can find information about the program or request free bins.
"Education is every bit as important as trucks or conveyor belts to make recycling work," said Steve Thompson, director of Curbside Value Partnership, which funded the campaign.
Curbside Value Partnership has sponsored similar campaigns in 23 communities and three states. It typically spends $50,000 to $75,000 on an ad campaign.
The "famous bins" can be found on seven billboards around the county, as well as on the sides of buses and in movie theaters.
About 30 percent of the 250,000 single-family homes in unincorporated Hillsborough participate in curbside recycling.
Before the Web site was launched, residents had to call their trash hauler or the county recycling department to request a bin.
Now they can ask for them through a quick online form.
"This is just the first time that we've really made it easy for people to request those bins," said Katie Brown, the county's recycling coordinator.
People who request bins likely will receive them by the end of the month.
"It's just as easy to recycle as it is to throw something in the trash," said Barry Boldissar, director of the county's Solid Waste Department.
"What we're really asking is for residents to think twice before they throw anything away."
Lee Logan can be reached at (813) 226-3436 or llogan@sptimes.com.
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