Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

By promoting Kenny Chesney concert itself, Tampa Sports Authority nets $1 million

Country singer Kenny Chesney works the crowd during his Goin’ Coastal Tour stop at Raymond James Stadium in Tampa.

LUIS SANTANA | Times

Country singer Kenny Chesney works the crowd during his Goin’ Coastal Tour stop at Raymond James Stadium in Tampa.

TAMPA — Last week's Kenny Chesney concert at Raymond James Stadium proved to be the good stuff not just for his fans, but for taxpayers, too.

The Tampa Sports Authority netted a projected $1 million from the concert, which also featured the Zac Brown Band, by taking an experimental turn as promoter of the show.

That's not quite as much as Chesney was guaranteed, but it should help offset how much taxpayers have to underwrite the costs of running Raymond James Stadium this year.

"All in all, it was a good event for us," said Eric Hart, executive director for the Sports Authority. "We'll be looking to do more."

Raymond James, and the old Tampa Stadium before it, has played host to a few concerts. But in the past, private companies have served as promoters, reaching terms with the performers and shouldering the risk. Profits to the Sports Authority were modest, even for soldout shows.

This time, Hart took on the role of promoter, bearing the risk that the show could be a bust.

The calculus was this: If 32,000 people bought tickets, the show would turn a profit for the Sports Authority. If not, the authority would have to come out of pocket to cover part of the expenses, Chesney's $1.5 million guarantee and the payouts to the other three bands.

Chesney sold a little more than that number on his last stop at Raymond James, had new music out and hadn't toured in a while. And the Zac Brown Band offered its own following.

The show drew just more than 47,000 people.

"We felt that the risk was very minimal compared to the gain we could have," said Tony Muniz, among the members of the Sports Authority who has encouraged Hart to find new ways to bring in money.

The Sports Authority oversees Raymond James Stadium, home of the Tampa Bay Buccaneers, and three city-owned golf courses. But the Bucs collect almost all the money from ticket sales, concessions and parking for its football games under an agreement with the Sports Authority, which operates at an annual deficit.

That deficit falls to local taxpayers to fill and has surpassed $3 million in past years.

The team also takes the first $2 million from profits for other events at the stadium. After that, it splits any gravy with the Sports Authority 50-50.

Chesney fans all but ensured the threshold will be exceeded and then some this year.

Sports Authority officials are already scouting for other potential acts to book. But they say they have to find good fits, meaning bands assured to fill stadium seats for a reasonable price, which are few.

"We have interest in doing another one," said Sports Authority chairman Frank DeBose. "We're not going to go crazy trying to do another one."

Bill Varian can be reached at (813) 226-3387 or varian@sptimes.com.

By promoting Kenny Chesney concert itself, Tampa Sports Authority nets $1 million 03/28/11 [Last modified: Monday, March 28, 2011 11:50pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Rays beat Orioles, but tough stretch looms that could change their plans (w/video)

    The Heater

    ST. PETERSBURG — Tuesday was a step back in the right direction for the Rays, who halted a season-high five-game losing streak by hanging on — and we mean that pretty much literally — for a 5-4 win over the Orioles.

    The Rays’ Tim Beckham celebrates with Mallex Smith after hitting a three-run homer in the second inning for a 5-0 lead.
  2. Diaz, Taddeo win easily in special Miami Senate primaries

    Blogs

    Two Miami state Senate candidates who raised and spent the most in their respective primaries — Republican Rep. Jose Felix Diaz and Democratic businesswoman Annette Taddeo — notched easy victories in a special election Tuesday night.

    Republican candidate Jose Felix Diaz is surrounded by supporters after he won the primary for Florida’s Senate District 40 race. Democrat Annette Taddeo, right, celebrates her victory with supporter Venus Lovely at BJ’s Restaurant in The Falls.
  3. In live debate, Kriseman and Baker ask St. Pete: Is the city better off?

    Elections

    ST. PETERSBURG

    Mayoral candidates Rick Kriseman and Rick Baker made their best pitch to voters in front of a live television audience on Tuesday night. The candidates essentially asked this: Is the city better off now than it was four years ago?

    Incumbent Mayor Rick Kriseman and former Mayor Rick Baker debate in front of a live television audience during the City of St. Petersburg Mayoral Debate at the Palladium Theater in St. Petersburg on Tuesday evening. The event was sponsored by the Tampa Bay Times and Bay News 9. [DIRK SHADD   |   Times]
  4. Romano: It all comes down to sewage in this mayoral race

    Local Government

    Well, poop.

    Nothing else really matters, does it?

    Schools, economic development, public safety? Pfft. The Rays stadium, affordable housing, the pier? Ack. When it comes to the St. Petersburg mayoral election, sewage is the yin, the yang and the yuck.

    At Tuesday’s debate, incumbent Mayor Rick Kriseman said responsibility lies on him regarding the sewage crisis.
  5. Shooting sends man to hospital in St. Pete

    Crime

    ST. PETERSBURG — Police were investigating a shooting that occurred around 4:40 p.m. on Tuesday and sent a man to the hospital.