Friday, December 15, 2017
News Roundup

Dunedin to discuss best use of new logo, slogan

DUNEDIN — Elected leaders tonight will embark on the final phase of a controversial branding campaign that they hope will help pad city coffers.

Commissioners will discuss which methods to use to advertise a new city logo and slogan, consider emblazoning city vehicles or other items with the image, and decide on wording of the application that businesses will use when applying for permission to use the items on their own marketing materials.

"It's just the beginning for the chamber (of commerce), Visit Dunedin and the city to implement different avenues to get the brand out there," said economic development director Bob Ironsmith said.

The city logo, approved in July, features "DUNEDIN" spelled in blue, orange, red and green capital letters with the "E" formed by three wavy blue lines. Under that is the phrase "Home of Honeymoon Island."

City leaders launched the $73,150 branding initiative in 2011, hoping to bump up revenues citywide by spreading the word about Dunedin's assets to potential tourists, businesses and residents around the world.

The campaign stoked months of debate among residents and pushback from detractors. Opponents included former City Commissioner David Carson, who thought the money was better spent on city expenses like employee raises, and dozens of residents, who said multiple proposed versions of the logo and slogan — including the final pick — didn't adequately reflect Dunedin's heritage and diverse charms.

Wilesmith Advertising and Design, the South Florida company that created the brand, noted that the image's bright colors and slogan are intended to highlight Dunedin's whimsicality, beaches and unique state park — features available to visitors year-round.

"The purpose of this is not for us as residents to represent what we already know," local marketing expert and citizen Branding Selection Committee member Dan Zucker said during a February brainstorming meeting. "The purpose is to go outside and get people intrigued about Dunedin and what we are and Google it and come here."

Merchants last year submitted letters expressing interest in partnering on the initiative. Local tourism group Visit Dunedin chipped in $16,000 toward image design costs.

Agenda documents for tonight's City Commission meeting said the tourism group, chamber and branding committee members have since voiced support for the merchant application and Wilesmith's final marketing plan, which recommends that the city:

• Hand over a new web domain, dunedinfl.com, to the chamber, which already acts as the visitor site for businesses and tourists. Donating the website, valued at $1,500, would help the chamber increase web traffic to the city and other groups by simplifying the agency's URL name.

• Erect a $3,500 standing map directory at the marina to help guide visitors toward downtown stores, restaurants and points of interest. The directory, city officials say, would fit into Dunedin's larger plan to link that district to the waterfront.

• Mimic the chamber in providing free Internet access to downtown visitors, who would be greeted on their devices by a welcome screen featuring the new logo. Cost of the service, to be split with Visit Dunedin, would run the city roughly $950 a year.

• Assist the city's ongoing social media efforts by advertising the logo on the Jolley Trolley at a cost of $2,400 a year. In the future, staffers say, commissioners should consider additional exposure on billboards or in the baggage areas at the Tampa International or St. Petersburg-Clearwater airports.

• Hang street banners, estimated at $3,000, downtown and also attach magnetic decals to all city vehicles. In the future, Wilesmith recommends putting the logo on city buildings, trolley stops, waste receptacles, clothing and other retail or promotional merchandise.

Expenses for all these measures would come out of the Community Redevelopment Agency budget or reserves.

Keyonna Summers can be reached at (727) 445-4153 or [email protected] To write a letter to the editor, go to tampabay.com/letters.

Comments
Deputies: Plant City men fled in stolen car, later found in swamp

Deputies: Plant City men fled in stolen car, later found in swamp

DOVER — Two Plant City men, with several outstanding warrants, face additional charges after Hillsborough County deputies said they were driving a stolen car when they fled an attempted traffic stop on Thursday afternoon.The men ran away from deputie...
Updated: 1 hour ago

Hudson pedestrian killed while crossing U.S. 19

HUDSON — A Hudson man was killed Thursday night while crossing U.S. 19.According to the Florida Highway Patrol, 59-year-old Gerald Berube was crossing the northbound lanes of U.S. 19 north of Stahl Drive around 6:40 p.m. when he walked into the path ...
Updated: 2 hours ago
Forecast: Morning clouds yield to bright, warm weekend sunshine across Tampa Bay

Forecast: Morning clouds yield to bright, warm weekend sunshine across Tampa Bay

Early clouds and possible morning sprinkles will yield to increasing sunshine later in the day, setting the stage for a pleasant and warmer weekend across Tampa Bay.10News WTSPFeels-like temperatures around the Tampa Bay area Temperatures are starti...
Updated: 2 hours ago
Missing Child Alert issued for Port St. Lucie girl, 17

Missing Child Alert issued for Port St. Lucie girl, 17

A Florida Missing Child Alert has been issued for a 17-year-old Port St. Lucie girl who was last seen on Thursday.Heaven Flores was last seen near the 1400 block of SW Cashmere Boulevard in Port St. Lucie, according to the Florida Department of Law E...
Updated: 2 hours ago

Bicyclist killed in Seminole Heights crash; portion of E Hillsborough Avenue closed

TAMPA — A bicyclist was killed early Friday morning in a crash in Seminole Heights.Tampa Police say the bicyclist was struck by a car just after 12:15 a.m.Eastbound E Hillsborough Avenue is closed from N Florida Avenue to N Central Avenue while polic...
Updated: 2 hours ago
The Daystarter: Focus on free speech in colleges; Rays trades may still be coming; Katy Perry tonight in Tampa; remembering ‘The Fight Doctor’

The Daystarter: Focus on free speech in colleges; Rays trades may still be coming; Katy Perry tonight in Tampa; remembering ‘The Fight Doctor’

Catching you up on overnight happenings, and what you need to know today.• A stray shower is possible today as another cold front moves through, according to 10Weather WTSP. Luckily, the front only depresses temperatures into the lower 70s. The week...
Updated: 2 hours ago
St. Petersburg’s Museum of the American Arts and Crafts Movement set to be complete in 2019

St. Petersburg’s Museum of the American Arts and Crafts Movement set to be complete in 2019

ST. PETERSBURG — The Museum of the American Arts and Crafts Movement, under construction since 2015, is scheduled to be complete by the summer of 2019.The five-story, 137,100-square-foot building will house businessman and collector Rudy Ciccarello’s...
Updated: 3 hours ago
Ybor City remembers Ferdie Pacheco, a true ‘Tampaiño’

Ybor City remembers Ferdie Pacheco, a true ‘Tampaiño’

TAMPA — The speakers at Dr. Ferdie Pacheco’s memorial on Thursday evening were asked to keep their remarks to under 10 minutes, and to refrain from using profanity.They all thought that was pretty funny, of course."Like Ferdie ever spoke for less tha...
Updated: 10 hours ago
Taxpayer subsides of Tampa golf courses are on the rise as struggles continue

Taxpayer subsides of Tampa golf courses are on the rise as struggles continue

TAMPA — For the half of the year that Harry Nichols lives in Oldsmar, he plays 18 holes several times a month at Rocky Point Golf Course. On a good day, Nichols said he shoots close to par on the Dana Shores course. And if he’s really lucky, it’ll on...
Published: 12/15/17
Howard Altman: Military-themed gifts for your holiday shopping needs

Howard Altman: Military-themed gifts for your holiday shopping needs

The season of giving is upon us, so here’s a selection of military-themed gifts for the folks on your Christmas and Hannukah lists.Drink up: American Freedom Distillery is a veteran-owned maker of artisan whiskeys, rums, vodkas and gins located in St...
Published: 12/15/17