TAMPA — Heads up, Foursquare fans.
Mayor Bob Buckhorn will kick off a Foursquare scavenger hunt at 2:30 p.m. today at Curtis Hixon Waterfront Park and will later proclaim the winner the "Foursquare Mayor of Tampa."
The event, which begins on the Riverwalk at the park, is partly to recognize April 16 as "Foursquare Day," which was founded in Tampa by Nathan Bonilla-Warford in 2010.
Buckhorn also will use the event to introduce a city initiative that integrates the social networking site's geographic check-ins with the city's new effort to engage residents, neighborhoods and business owners to help write a master plan for downtown Tampa.
The project, known as InVision Tampa, is meant to come up with design guidelines, amenities and connections between downtown and areas like Ybor City, the Channel District, Tampa Heights and North Hyde Park. Its study area goes from downtown to Ybor City on the east, Armenia Avenue on the west, and north along Nebraska Avenue to Hillsborough Avenue.
Participants in the Foursquare scavenger hunt will be given a clue that will lead them to other clues at downtown attractions and businesses. The city also will tweet clues from its Twitter account, @CityofTampa. Participants can work as individuals or teams.
Buckhorn, who uses a lot of social media to tout the city and his programs, has embraced Foursquare as a way to promote local Tampa businesses. Last year, he launched a Foursquare page of his own that includes lists of and tips about some of his favorite Tampa spots.