Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Hernando County's airport gets new name: Brooksville-Tampa Regional

BROOKSVILLE — Hernando County's airport has a new name and a more obvious connection to the nearby metropolitan area.

The County Commission Tuesday unanimously approved Brooksville-Tampa Regional Airport as the new name and the starting point for the county's rebranding of the airport and the associated industrial, corporate and rail parks.

The renaming first came to the commission in July but the commissioners delayed action after hearing that there might be a legal challenge from the Hills­borough Aviation Authority. The delay was to allow officials from the agency to meet with the county but that meeting didn't happen until last week.

Afterward, Gigi Garber Rechel, general counsel for the Hillsborough authority sent the county a letter stating that the Hillsborough Aviation Authority "has common law legal rights to the name 'Tampa Airport.' We believe including those words in the title of a Hernando County airport will cause confusion for the traveling public, pilots, businesses and tenants.''

Thinking that the Hernando facility can be confused with Tampa International Airport is "absurd,'' Hernando county attorney Garth Coller told commissioners.

"You can't trademark a place name,'' he told them, saying the county would be in a good legal position if the authority decides to challenge the name.

Commissioners struggled with several ideas for the new airport name, including considering the Brooksville-Tampa Bay Regional Airport to better reflect the region. But Chairman Wayne Dukes, who said he didn't have a preference in the name, suggested going with the staffers' first choice because they were the ones who consulted with experts and used focus groups to reach a consensus on the name.

County business development manager Michael McHugh said the staff preferred Brooksville-Tampa Regional Airport. He said pilots and business people prefer things concise and that Tampa Bay was a regional designation and seen as redundant with the word "regional.''

Commissioners ultimately agreed with a unanimous vote.

After the vote, Hillsborough authority spokeswoman Janet Zink said, "We are evaluating our options.''

McHugh sold the renaming as the first step in rebranding the airport. The new control tower just opened for operations there last week. Several weeks ago there was an announcement attended by Gov. Rick Scott of the new 300,000 square foot manufacturing facility planned by airport tenant Accuform Signs.

He explained to commissioners the detailed process followed over the last few months to find a new name. The "Brooksville" place name was important because it had been in past names of the airport and demonstrates pride in the city. It also fits with the airport's identifier "BKV,'' McHugh said.

Connecting the facility with Tampa was important because everyone uses Tampa as a reference point when they describe where Hernando County is located, it is a highly recognizable name and the Tampa place name makes a very favorable impression with businesses, he explained.

The rebranding was a key item in the county's approved economic development plan, he said.

Commissioner John Druzbick said the new name and the branding will be "a phenomenal help to our economic development team.''

Former county aviation authority chairman Robert Morris, who also represents American Aviation, said he and the business strongly supported the name change. He noted that the Hillsborough authority was objecting to the name change even though it recently took a similar action — renaming Vandenberg Airport the Tampa Executive Airport.

He said he believes Hillsborough officials "recognize the business opportunity this will bring to Hernando County'' with an airport second only to TIA in the region in size.

"We have the business opportunity they are no longer able to provide. That's why they're opposed to it,'' Morris said.

"This day is going to go down in history,'' said current Hernando County Aviation Authority Chairman Gary Schraut.

Barbara Behrendt can be reached at or (352) 848-1434.

In other business

• The County Commission agreed to a consent order with the Florida Department of Environmental Protection that finally clears environmental issues between that agency and the county concerning the Hernando Beach Channel dredging project. The county will either pay a fine of $10,000 plus and $1,000 administration fee or accomplish another environmental improvement project worth $15,000. The penalty is because the contractor dredged deeper and wider than the plan and damaged sea grass beds.

• Without any discussion at all, a majority of the commission voted to end the study of the utilities department by the Florida Governmental Utility Authority. The FGUA has been working for a couple of months to assess the county's utility department as part of a commission-directed exploration of selling the water and sewer utilities. Dropping the study ends that effort but not the county's efforts to make the department more efficient. An internal study is also underway with results expected soon.

Hernando County's airport gets new name: Brooksville-Tampa Regional 10/23/12 [Last modified: Tuesday, October 23, 2012 8:17pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. 97X Next Big Thing expands to two days; Paramore, the Lumineers lead lineup


    This December, 97X is putting the big in Next Big Thing.

    The Lumineers
  2. Florida prison guards seize weapons, cellphones as statewide lockdown enters day 3


    MIAMI — The unrest continued for a third day at Florida state prisons, as corrections officers — some of them armed — staged a show of force in an attempt to stave off an unspecified threat of violence this weekend.

    Blackwater River Correctional Facility. [Florida Department of Corrections]
  3. Sen. Bill Nelson ready to campaign on GOP failure to fix Obamacare

    State Roundup

    For years, Sen. Bill Nelson has faced a steady barrage of partisan attacks over the Affordable Care Act, but as he begins the 2018 re-election campaign, the Democrat stands to benefit from a flipped script:

     U.S. Sen. Bill Nelson talks to local residents about the Affordable Care Act  at the Sam Gibbons Federal Courthouse in Tampa, Florida on July 3. )OCTAVIO JONES   |   Times)
  4. Tiger Bay panel: End permanent revocation of voting rights for convicted felons


    TAMPA – A panel of elected officials and advocates including Hillsborough State Attorney Andrew Warren argued in a forum Friday that Florida should end its practice of permanently revoking the voting rights of people convicted of felonies.

    Rep. Sean Shaw, D- Tampa, on the floor of the Florida House.[SCOTT KEELER   |   Times
  5. Temple Terrace Citizen of Year skips his awards banquet in protest of Confederate event


    TEMPLE TERRACE — Travis Malloy was supposed to show up to the Temple Terrace Golf and Country Club on Thursday to pick up his Citizen of the Year award at the Chamber of Commerce banquet.

    Instead, Malloy stayed away in protest.

    Travis Malloy declined to collect his Citizen of the Year award at the Temple Terrace Golf and Country Club on Thursday to protest the club's decision to host a Southern Heritage event with a War on the South program Sept. 2. Malloy was honored for starting community gardens and a farmers market. [Temple Terrace Chamber of Commerce]