Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Oldsmar to pay for plug on TV show

The spot will be featured on the Profiles with Terry Bradshaw program.

FOX Sports

The spot will be featured on the Profiles with Terry Bradshaw program.

OLDSMAR — How much would it be worth to have Fox sports personality Terry Bradshaw spend five minutes talking about your community on TV?

Oldsmar City Council members decided it's worth $19,800.

They voted 5-0 to pay the producers of a television show, Profiles with Terry Bradshaw, to include a short segment about the city in a future program. The segment would be part of a series the show is doing called "America's Hidden Gems to Live, Work and Play."

The producers told city officials the show with the Oldsmar segment would air one time nationally on the Fox Business Network and 19 times regionally on CNN Headline News. After that, the city will own the segment and can use it any way it likes.

In approving the agreement last week, City Council members went against the advice of City Manager Bruce Haddock.

"Quite frankly, I would not recommend you do it. I think it's a shot in the dark," Haddock told the council.

Several members of the council had been opposed, too, when initially contacted by the producers earlier this year.

However, they warmed to the idea, especially after Mayor Jim Ronecker contacted officials in Fayetteville, Ark., which was previously featured on the Profiles show. The show features Bradshaw, former Pittsburgh Steelers quarterback, narrating short features about various communities, businesses and individuals.

Fayetteville officials reported they were pleased with the experience and that the five-minute segment, now posted on YouTube, has helped the city tout its amenities to businesses inquiring about locating in Fayetteville.

Ronecker also asked the Nielsen Co. to provide information about how many people likely would see the Oldsmar segment. Over its entire run, he was told, it would be viewed by 582,810 people.

The city would be able to choose which cable markets would show the segment and also would have final say over the script, which Ronecker said he hoped would emphasize Oldsmar as a place ripe for economic development.

Initally skeptical, Ronecker said he had changed his mind because the city doesn't spend much for economic development and because Fayetteville got such a good response.

"And Terry Bradshaw's a very credible individual and has a big following," he added.

Council member Linda Norris had been opposed to paying almost $20,000 to be on the show, but said she changed her mind, too, after hearing the result of Ronecker's research. She made the motion to move ahead and the vote was unanimous.

The city will use money set aside in its budget for economic development.

The city doesn't yet know when filming of the segment will begin.

Oldsmar to pay for plug on TV show 05/13/11 [Last modified: Friday, May 13, 2011 7:31pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. The next step in a sex abuse survivor's recovery: Erasing her tattoo


    Times Staff Writer

    TAMPA — Even after 20 years, Sufiyah can't escape the memories of being sexually exploited by gang members as a teenager.

    The tattoo makes it impossible.

    Sufiyah, an aAbuse survivor, prepares to have a tattoo removed  at Tampa Tattoo Vanish  on Thursday. During her teen years, she was sexually exploited by a gang. The tattoo is a mark of her exploiters. 

Tampa Tattoo Vanish is a new tattoo removal business run by Brian Morrison, where survivors of human trafficking get free tattoo removal.  [CHARLIE KAIJO   |   Times
  2. Cridlin: Linkin Park's Chester Bennington had a wail that stood apart

    Music & Concerts

    For all the old-timers' talk about how they don't make singers like they used to, about how rock vocalists of the 21st century can't hold a candle to the frontmen of yesteryear, here's a fact no hater could deny:

    Chester Bennington could flat-out wail.

    Chester Bennington of Linkin Park  performs at Steinbrenner Field in Tampa for the 2014 Carnivores Tour. [Photo Luis Santana | Times]
  3. Police investigating shooting in north Tampa

    Public Safety

    TAMPA — Police were investigating a shooting in north Tampa Thursday that left one person seriously injured.

  4. Macy's chairman replaces ex-HSN head Grossman on National Retail Federation board


    Terry Lundgren, chairman of Macy's Inc., will replace Weight Watchers CEO Mindy Grossman as chair of the National Retail Federation, the organization announced Wednesday. Grossman stepped down from her position following her move from leading St. Petersburg-based HSN to Weight Watchers.

    Weight Watchers CEO and former HSN chief Mindy Grossman is being replaced as chair of the National Retail Federation. [HSN Inc.]
  5. Team begins work to exhume Salvador Dali's body for paternity test


    FIGUERES, Spain — A forensic team on Thursday entered the Salvador Dali museum in northeastern Spain where the surrealist artist's remains are due to be exhumed to settle a paternity claim brought by a 61- year-old woman.

    Spanish surrealist painter Salvador Dali, presents his first Chrono-Hologram in Paris, France, in 1973. Work has begun to exhume his body for a parternity test. Dali, considered one of the fathers of surrealism in art, died in 1989 and is buried in his museum in the northeastern town of Figueres. [Associated Press]