Thursday, May 24, 2018
News Roundup

Pasco County commissioner appears on OJ carton

Don't be surprised if you see an OJ carton bearing Ted Schrader's picture the next time you're in the juice aisle.

The county commissioner from San Antonio hasn't gone missing. (It's not a milk carton, after all.) The picture is part of an advertising campaign for Florida's Natural brand juice.

"It appears I am on the orange juice, not from concentrate," Schrader said, adding the company has several other offerings such as grapefruit juice.

Florida's Natural — a cooperative owned by citrus growers — developed the campaign several years ago to underscore that the juice comes from Florida. The co-op's website features a section with photos and short biographies of a dozen growers. Schrader is featured as co-owner of his family citrus business and president of Winter Haven Citrus Growers Association. His picture began appearing on cartons in January, along with two other growers.

Skeptics would say it's difficult to separate Ted Schrader the citrus company owner from Ted Schrader the county commissioner. The cartons are hitting shelves right as he's preparing to run for a fourth term on the commission.

Supervisor of Elections Brian Corley chuckled when asked if Schrader had to list the cartons as an in-kind donation on future campaign reports.

"What's next, are we going to see Wilton Simpson's face on our eggs?" he said, referring to the Trilby farmer and businessman running for state Senate.

Corley said he doesn't believe the cartons are political. "If it said 'vote for Ted Schrader' or 'Ted Schrader for County Commission' that would be a different issue," he said.

In the August Republican primary, Schrader faces Ron Oakley, a member of another east Pasco citrus family. Oakley doesn't have a problem with the cartons, but he said they probably help boost his opponent's name recognition.

"Maybe that's the closest he ever got to the oranges," Oakley quipped.

In addition to his citrus business and work as a commissioner, Schrader is also co-owner of a family real estate company.

Distribution of the cartons isn't limited to Pasco, or even Florida. Far from it. Florida's Natural spokeswoman Nikki Black said the company's juice is in 95 percent of grocery stores nationwide and in 40 countries.

The three newly released cartons are randomly distributed in shipments, meaning juice shoppers are just as likely to see Schrader's picture on cartons as they are pictures of Lindsay Raley of Dundee or David Crews of Lake Wales.

The picture shows Schrader walking through a grove near his Uncle Herman Schrader's home, with Lake Jovita in the background. Above the photo is a quote from Herman Schrader: "Our family has been very lucky to do what we do. I've been doing it all my life, and to be honest, I'll probably do it until the very end."

The family has between 150 and 200 acres of groves and manages another 500 acres or so for other growers. As co-op members, about 20 percent of the family's oranges are committed to Florida's Natural. Though prices fluctuate from year to year, Ted Schrader said, the agreement ensures those oranges don't go unsold.

"The main point of it is, you're guaranteed a home for your fruit," he said.

Oranges that don't end up with Florida's Natural are usually sold to other juice companies. A good portion of that citrus is carried to processing plants on trucks owned by another company with a local political connection: Oakley Transport.

Lee Logan can be reached at [email protected] or (727) 869-6236.

Comments
Pushing the stroller, mashing the gas pedal: Mother and child die on Bayshore

Pushing the stroller, mashing the gas pedal: Mother and child die on Bayshore

TAMPA — Jessica Raubenolt seized on the sunshine and blue sky at midday Wednesday to take her daughter out in the stroller for a walk along scenic Bayshore Boulevard. Visiting from Ohio, the family had been cursed by rain all week.At the same time, C...
Updated: 8 minutes ago
Bucs’ Ali Marpet: NFL flip-flopping on anthem policy ‘a little bit odd’

Bucs’ Ali Marpet: NFL flip-flopping on anthem policy ‘a little bit odd’

TAMPA — This much is clear: the National Football League is focused on getting rid of kneeling players.That was the league's announcement Wednesday that requires players to stand during the national anthem or become subject to their team being ...
Updated: 23 minutes ago
In the Caribbean, a storm is brewing that could wash out Memorial Day

In the Caribbean, a storm is brewing that could wash out Memorial Day

Memorial Day is a holiday that draws people outside. It was created to honor those who have died while serving in the nation’s armed forces and also marks the unofficial start of summer.This year, though, the family cookouts, beach excursions and roa...
Updated: 1 hour ago
When will the Lightning run out of wait-til-next-years?

When will the Lightning run out of wait-til-next-years?

TAMPA — Disbelief will eventually give way to acceptance.The Lightning isn't there yet.It isn't there yet in a lot of ways.Will it ever be?Just wondering.Really, what guarantees are there?Late Wednesday night, Washington Capitals captain A...
Updated: 1 hour ago
Eckerd College student who fell before graduation has died

Eckerd College student who fell before graduation has died

ST. PETERSBURG — An Eckerd College student who was critically injured last weekend during an accidental fall on campus shortly before she was to graduate died today, the school announced.Rebecca Ryan "Becca" Lavin-Burgher would have graduated with a ...
Updated: 1 hour ago
Front-end loaders will serve as coda to Tampa Bay Lightning’s wild ride

Front-end loaders will serve as coda to Tampa Bay Lightning’s wild ride

TAMPA — Hours before the puck dropped at Amalie Arena for Game 7 of the Eastern Conference finals, the ice crew boss talked about putting off any sign of the end for as long as possible."We don’t want to see the front-end loaders," says Tom Miracle, ...
Updated: 1 hour ago
Pasco sheriff: Man stabbed driver, kicked officer

Pasco sheriff: Man stabbed driver, kicked officer

DADE CITY — A 42-year-old man was arrested Tuesday night after the Pasco County Sheriff’s Office said he jumped on top of a car, stabbed the driver multiple times and then kicked an officer.Roscoe James faces charges of attempted murder, two counts o...
Updated: 1 hour ago
NOAA: Scientists predict 10 to 16 named storms this hurricane season

NOAA: Scientists predict 10 to 16 named storms this hurricane season

Scientists are in consensus: The 2018 hurricane season could be an active one.On Thursday the National Oceanic and Atmospheric Administration released its 2018 Atlantic hurricane seasonal outlook. It’s calling for between 10 and 16 named storms, five...
Updated: 1 hour ago
Behind the deal: $52 million boutique hotel coming to Ybor City started with cafe con leche at La Tropicana Cafe

Behind the deal: $52 million boutique hotel coming to Ybor City started with cafe con leche at La Tropicana Cafe

TAMPA — Joe Capitano Sr. invested in the 1400 block of E Seventh Avenue in 1985, never doubting the huge potential of the property for Ybor City.But the deal to build a $52 million boutique hotel on the site didn’t start to come together until six ye...
Updated: 1 hour ago
One day after fatal accident, Tampa moves to lower speed limit on Bayshore Blvd

One day after fatal accident, Tampa moves to lower speed limit on Bayshore Blvd

TAMPA — City officials announced Thursday they are reducing the speed limit on Bayshore Boulevard, one day after a mother was struck and killed by a speeding car while pushing her 21-month-old daughter across the street in a stroller.Starting today, ...
Updated: 2 hours ago